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Green Giants Audiobook

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

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Publisher's Summary

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.

Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

©2015 E. Freya Williams. (P)2015 Gildan Media LLC

What Members Say

Average Customer Rating

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  •  
    Zzap 08-01-16
    Zzap 08-01-16
    ratings
    REVIEWS
    36
    3
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    Story
    "Informative and inspirational"

    This book gives an in depth analysis on how and how not to be sustainable. Very interesting and helpful for anyone in business.

    0 of 0 people found this review helpful
  •  
    Pieter Olivedale, South Africa 11-23-15
    Pieter Olivedale, South Africa 11-23-15 Member Since 2016
    HELPFUL VOTES
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    "The business book on Sustainability"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, great examples of real businesses both established and start-ups on how they approach sustainability - not a rambling on about climate change.


    What was one of the most memorable moments of Green Giants?

    The leadership aspect demonstrated by the case studies - key iconoclastic CEO's that take this on as how they do business, not a financial tail wagging the dog - but a holistic picture of the business.


    Would you be willing to try another one of Kelly Bourquin’s performances?

    NO! Narrator was not good in this book - no proper stopping between sentences, monotonous most of the time - and especially towards the end of the book - sentences where not completed properly or punctuation was not adhered to. Unfortunately this does the book no justice at all!


    0 of 0 people found this review helpful

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