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Great by Choice | [Jim Collins, Morten T. Hansen]

Great by Choice

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
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Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.4 (1125 )
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Performance
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  •  
    Sam Motes Tampa 11-22-11
    Sam Motes Tampa 11-22-11 Listener Since 2009

    Audible obsessed lifelong learner.

    HELPFUL VOTES
    164
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    "Same comparison method with a new twist"

    Collins uses a similar comparison technique he used in his Built to Last, Good to Great, and How the Mighty Fall books however the focus is now comparison of companies during times of great turmoil. The discussion around how companies deal with good and bad luck and how the great companies are prepared ahead of time to gain from both good and bad luck was very eye opening idea. Very similar to the other books but still a very worthwhile read.

    1 of 1 people found this review helpful
  •  
    Sebastian 11-21-11
    Sebastian 11-21-11
    HELPFUL VOTES
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    "If you like motivational speakers yelling at you"

    What a horrible book. Why couldn't these guys hire a narrator? It's like listening to a motivational speaker yelling at your ear. Pauses for like two seconds every other word for the whole effect of driving you nuts. The thesis of the book is interesting, as long as you can tolerate the narration.

    3 of 4 people found this review helpful
  •  
    Krystal Kelly 07-03-15 Member Since 2015
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    15
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    "Loved it."

    This was an amazing book. It really gave you something to consider in your own businesses.

    0 of 0 people found this review helpful
  •  
    Bruno Brazil 06-25-15
    Bruno Brazil 06-25-15 Member Since 2014
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    "Exceptional !!!"

    Wow!! One of the greatest books ever! A must read for every executive and entrepreneur on a quest to build greatness!

    0 of 0 people found this review helpful
  •  
    MOE 06-18-15
    MOE 06-18-15
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    "Second time through and still learning to apply"

    Continuously improving in knowledge and application. Will continue to review every few years. Outstanding lessons.

    0 of 0 people found this review helpful
  •  
    Gabe 06-01-15
    Gabe 06-01-15 Member Since 2014
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    "Greatness by Choice; not by Luck"

    In today's economy and news frontier we hear all the time "they just got lucky".. "Wrong place at the wrong time"... "Your cards are delt not drawn"... The book is the product of astute and thorough research disproving such claims. Luck and hazard fall on all; what will you do with it? Will you strives well, cheat, or give up? Only those who strive hard and well ultimately succeed with 10x (1,000%) results.

    0 of 0 people found this review helpful
  •  
    Kenny 05-28-15
    Kenny 05-28-15 Member Since 2013
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    "Just ok. Not up to Good to Great standard"
    Any additional comments?

    Some good stuff but not something I would listen to a second time. Worth a listen if you need another item in your library but other books are better choices.

    0 of 0 people found this review helpful
  •  
    Otto Acuña Naranjo San Jose, Costa Rica 04-24-15
    Otto Acuña Naranjo San Jose, Costa Rica 04-24-15 Member Since 2015
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    "Exceptional book for growing companies"

    This audiobook was a great read. Well narrated and a pleasure to hear. Great Content for SMBs. Highly recommended.

    0 of 0 people found this review helpful
  •  
    Tom 04-06-15
    Tom 04-06-15 Member Since 2014
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    "Good"

    Good good good good good Good good good good good Good good good good goodGood good good good good interesting timely insane mesmerizing solid

    0 of 0 people found this review helpful
  •  
    Leanne Gardner 04-04-15 Member Since 2014
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    "Incredible"
    What made the experience of listening to Great by Choice the most enjoyable?

    Jim Collins is the best and most important business author of the last two decades, period.


    What other book might you compare Great by Choice to and why?

    Fits directly in the Built to Last, Good to Great style, but more geared for triumph over chaos and uncertainty.


    What about Jim Collins’s performance did you like?

    Authenticity, plainly delivered from the author himself.


    0 of 0 people found this review helpful

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