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Great by Choice Audiobook

Great by Choice

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Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.5 (1674 )
5 star
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4.4 (1401 )
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4.3 (1406 )
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Performance
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  •  
    ~Beloved~ Auburn, CA 03-29-15
    ~Beloved~ Auburn, CA 03-29-15 Member Since 2016
    HELPFUL VOTES
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    "*"

    narration is intense. hard to stay engaged. the performance overpowered the content. good concepts though.

    1 of 1 people found this review helpful
  •  
    Daniel Tait Alabama, USA 09-05-13
    Daniel Tait Alabama, USA 09-05-13 Member Since 2012
    HELPFUL VOTES
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    "Narration is TERRIBLE!"
    Would you try another book from Jim Collins and Morten T. Hansen and/or Jim Collins?

    The book itself wasn't that bad but I just couldn't bear through the book. Other reviewers mentioned this problem too but I thought I could make it. I was wrong.


    Would you recommend Great by Choice to your friends? Why or why not?

    No. You'll regret wasting your money and/or credits.


    Who would you have cast as narrator instead of Jim Collins?

    Anyone. This is not far from the truth.


    1 of 1 people found this review helpful
  •  
    Michael New York, NY, United States 11-26-11
    Michael New York, NY, United States 11-26-11 Member Since 2011
    HELPFUL VOTES
    5
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    "Good info, almost intolerable reader"
    Is there anything you would change about this book?

    I feel like the narrator is preforming for a 3rd grade class, he is simple terrible. The only way to tolerate the book is at 2x speed


    What did you like best about this story?

    Really solid message


    Who would you have cast as narrator instead of Jim Collins?

    anyone, he is simple the worst


    5 of 7 people found this review helpful
  •  
    Sam Motes Tampa 11-22-11
    Sam Motes Tampa 11-22-11 Listener Since 2009
    HELPFUL VOTES
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    "Same comparison method with a new twist"

    Collins uses a similar comparison technique he used in his Built to Last, Good to Great, and How the Mighty Fall books however the focus is now comparison of companies during times of great turmoil. The discussion around how companies deal with good and bad luck and how the great companies are prepared ahead of time to gain from both good and bad luck was very eye opening idea. Very similar to the other books but still a very worthwhile read.

    1 of 1 people found this review helpful
  •  
    Kern WOBURN, MA, United States 01-25-17
    Kern WOBURN, MA, United States 01-25-17 Member Since 2013

    Tonadio

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    "A Great Business Read"

    Not as groundbreaking as Good to Great but finds different angles to what makes the most successful businesses. Is a little more bullet-point friendly than their previous books, too.

    0 of 0 people found this review helpful
  •  
    Jlb 01-15-17
    Jlb 01-15-17 Member Since 2016
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    "Valuable insight in how to be Great"

    I loved this book! They draw out highly valuable insight on what companies do to be great.
    The concepts they find are simple (however, doing them isn't) and easy to compare to your environment. This is a must read for any entrepreneur or even people trying to improve their own greatness.

    0 of 0 people found this review helpful
  •  
    James 01-10-17
    James 01-10-17 Member Since 2014
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    "Awesome insight!"

    Very insightful...simply the best book on business strategy I've ever read. I really appreciate that all of the data is factual and not based on the authors personal experience and or opinions . Just straight facts...love it. I will be implementing all of the things I learned from this book into my business.

    0 of 0 people found this review helpful
  •  
    luv2cook 12-29-16
    luv2cook 12-29-16
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    "Best of the series"

    This book is a must read for anyone who leads. It will help someone running a business or any other organization, large or small. It is on my top ten list of books

    0 of 0 people found this review helpful
  •  
    Kimberly 11-14-16
    Kimberly 11-14-16 Member Since 2016
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    "Impactful"

    My boss loaned this book to me a couple of years ago. I had trouble finding the time to finish it. Since my commute is 1-2 hours one way each day, I decided to listen instead! Jim's inflection and focus on particular aspects kept me engaged. Great book!

    0 of 0 people found this review helpful
  •  
    Thomas D. 11-04-16
    Thomas D. 11-04-16 Member Since 2015
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    "Diligence"

    Very thorough. I help to anybody who wants to be better than good. The author has proved again that his research and books are worthy reeds.

    0 of 0 people found this review helpful

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