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Great by Choice | [Jim Collins, Morten T. Hansen]

Great by Choice

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
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Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.4 (1138 )
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  •  
    Sam Motes Tampa 11-22-11
    Sam Motes Tampa 11-22-11 Listener Since 2009

    Audible obsessed lifelong learner.

    HELPFUL VOTES
    166
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    "Same comparison method with a new twist"

    Collins uses a similar comparison technique he used in his Built to Last, Good to Great, and How the Mighty Fall books however the focus is now comparison of companies during times of great turmoil. The discussion around how companies deal with good and bad luck and how the great companies are prepared ahead of time to gain from both good and bad luck was very eye opening idea. Very similar to the other books but still a very worthwhile read.

    1 of 1 people found this review helpful
  •  
    Sebastian 11-21-11
    Sebastian 11-21-11
    HELPFUL VOTES
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    "If you like motivational speakers yelling at you"

    What a horrible book. Why couldn't these guys hire a narrator? It's like listening to a motivational speaker yelling at your ear. Pauses for like two seconds every other word for the whole effect of driving you nuts. The thesis of the book is interesting, as long as you can tolerate the narration.

    3 of 4 people found this review helpful
  •  
    Rick 07-30-15
    Rick 07-30-15 Member Since 2014
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    "Great inspiration!!!"

    Once again, Jim Collins delivers a great book about what makes great business. A great listen with great examples. The paranoid survive!!!

    0 of 0 people found this review helpful
  •  
    Dena 07-24-15
    Dena 07-24-15 Member Since 2011
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    "Best business book I have listened to in a long time."

    I have always been a fan of Jim Collins' work. The first book I read of his was "built to last". Then I went on to "good to great". "Great by choice" probably has helped me more than any of the other books, although they all are significant to my business operation. The other books by Collins have been very helpful, but this one helped me understand the overall picture of my business better than the other two books. I would recommend it to anyone who wants to improve their business or their personal life or other organization.

    0 of 0 people found this review helpful
  •  
    Martin F. 07-09-15
    Martin F. 07-09-15 Member Since 2015
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    "Awesome!"

    Terrific journey wonderful to listen to very inspiring. Must read. Fantastic details. Go out and buy this book!

    0 of 0 people found this review helpful
  •  
    Krystal Kelly 07-03-15 Member Since 2015
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    15
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    "Loved it."

    This was an amazing book. It really gave you something to consider in your own businesses.

    0 of 0 people found this review helpful
  •  
    Bruno Brazil 06-25-15
    Bruno Brazil 06-25-15 Member Since 2014
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    "Exceptional !!!"

    Wow!! One of the greatest books ever! A must read for every executive and entrepreneur on a quest to build greatness!

    0 of 0 people found this review helpful
  •  
    MOE 06-18-15
    MOE 06-18-15
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    "Second time through and still learning to apply"

    Continuously improving in knowledge and application. Will continue to review every few years. Outstanding lessons.

    0 of 0 people found this review helpful
  •  
    Gabe 06-01-15
    Gabe 06-01-15 Member Since 2014
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    "Greatness by Choice; not by Luck"

    In today's economy and news frontier we hear all the time "they just got lucky".. "Wrong place at the wrong time"... "Your cards are delt not drawn"... The book is the product of astute and thorough research disproving such claims. Luck and hazard fall on all; what will you do with it? Will you strives well, cheat, or give up? Only those who strive hard and well ultimately succeed with 10x (1,000%) results.

    0 of 0 people found this review helpful
  •  
    Kenny 05-28-15
    Kenny 05-28-15 Member Since 2013
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    "Just ok. Not up to Good to Great standard"
    Any additional comments?

    Some good stuff but not something I would listen to a second time. Worth a listen if you need another item in your library but other books are better choices.

    0 of 0 people found this review helpful

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