The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
The new findings:
This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.
©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers
Audible obsessed lifelong learner.
Collins uses a similar comparison technique he used in his Built to Last, Good to Great, and How the Mighty Fall books however the focus is now comparison of companies during times of great turmoil. The discussion around how companies deal with good and bad luck and how the great companies are prepared ahead of time to gain from both good and bad luck was very eye opening idea. Very similar to the other books but still a very worthwhile read.
What a horrible book. Why couldn't these guys hire a narrator? It's like listening to a motivational speaker yelling at your ear. Pauses for like two seconds every other word for the whole effect of driving you nuts. The thesis of the book is interesting, as long as you can tolerate the narration.
In today's economy and news frontier we hear all the time "they just got lucky".. "Wrong place at the wrong time"... "Your cards are delt not drawn"... The book is the product of astute and thorough research disproving such claims. Luck and hazard fall on all; what will you do with it? Will you strives well, cheat, or give up? Only those who strive hard and well ultimately succeed with 10x (1,000%) results.
Some good stuff but not something I would listen to a second time. Worth a listen if you need another item in your library but other books are better choices.
This audiobook was a great read. Well narrated and a pleasure to hear. Great Content for SMBs. Highly recommended.
Jim Collins is the best and most important business author of the last two decades, period.
Fits directly in the Built to Last, Good to Great style, but more geared for triumph over chaos and uncertainty.
Authenticity, plainly delivered from the author himself.
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