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Great by Choice | [Jim Collins, Morten T. Hansen]

Great by Choice

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
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Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.4 (1039 )
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  •  
    Sam Motes Tampa 11-22-11
    Sam Motes Tampa 11-22-11 Listener Since 2009

    Audible obsessed lifelong learner.

    HELPFUL VOTES
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    "Same comparison method with a new twist"

    Collins uses a similar comparison technique he used in his Built to Last, Good to Great, and How the Mighty Fall books however the focus is now comparison of companies during times of great turmoil. The discussion around how companies deal with good and bad luck and how the great companies are prepared ahead of time to gain from both good and bad luck was very eye opening idea. Very similar to the other books but still a very worthwhile read.

    1 of 1 people found this review helpful
  •  
    Sebastian 11-21-11
    Sebastian 11-21-11
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    "If you like motivational speakers yelling at you"

    What a horrible book. Why couldn't these guys hire a narrator? It's like listening to a motivational speaker yelling at your ear. Pauses for like two seconds every other word for the whole effect of driving you nuts. The thesis of the book is interesting, as long as you can tolerate the narration.

    3 of 4 people found this review helpful
  •  
    ~Beloved~ Auburn, CA 03-29-15
    ~Beloved~ Auburn, CA 03-29-15 Member Since 2014
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    "*"

    narration is intense. hard to stay engaged. the performance overpowered the content. good concepts though.

    0 of 0 people found this review helpful
  •  
    Robert Prausa 03-22-15 Member Since 2015
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    "Great by Choice"

    Exceptional message by an exceptional author. Applicable to ask who want to enhance their leadership.

    0 of 0 people found this review helpful
  •  
    Marco 03-18-15
    Marco 03-18-15 Member Since 2013
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    "I liked From Good to Great a lot better"

    It was a good book but I guess my hopes were that it would be a lot better than his earlier works but still a great book

    0 of 0 people found this review helpful
  •  
    LizzToon 03-05-15
    LizzToon 03-05-15 Member Since 2013
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    "Assigned for school"

    I listened to this for a grad school course. The author/narrator did a great job of describing the illustrations and graphs so you don't miss anything.

    0 of 0 people found this review helpful
  •  
    yaniv 01-24-15
    yaniv 01-24-15 Member Since 2014
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    "Great book very intuitive model"
    What made the experience of listening to Great by Choice the most enjoyable?

    This book has great insights into running a successful business. I liked the content as well as the narration. very insightful and intuitive.


    0 of 0 people found this review helpful
  •  
    Garron Rose 01-22-15
    Garron Rose 01-22-15 Member Since 2014
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    "Revolutionary for my business"

    Hansen and Collins endeavored to answer a truly great question: Why some companies thrive in uncertainty and others do not. The resulting book has proven revolutionary for me. This study is as worthy an investment as any other project Jim Collins has done. I appreciate the rigorous, data-driven approach that is his calling card, and I marvel at their respective teams' ability to turn mountains of data into simple, actionable concepts. I'm a fan.
    By nature, I'm a seat-of-the-pants creative type. Anything that could excite me this much about becoming a more disciplined leader is truly a remarkable achievement. They have challenged me to a dramatic & necessary shift which will serve me the rest of my life.

    0 of 0 people found this review helpful
  •  
    dax hock culver city, ca United States 12-28-14
    dax hock culver city, ca United States 12-28-14 Member Since 2014
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    "Excellent as expected"

    Jim Collins and his team always bring excellent insights into the world of improvement. Oddly enough I am starting with great by choice I'm working my way backwards.

    0 of 0 people found this review helpful
  •  
    Single Dad 04-17-14
    Single Dad 04-17-14
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    "Lots of data, couple of good stories - heady"
    Is there anything you would change about this book?

    I'd make it more life a story and less like a research project. More on real people and companies and less on the numbers.


    Has Great by Choice turned you off from other books in this genre?

    No, but it was a hard listen, compared to other books in this genre. Traction and E-Myth were definitely more friendly to this ear.


    What three words best describe Jim Collins’s voice?

    Run of Mill


    If this book were a movie would you go see it?

    No


    0 of 0 people found this review helpful
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