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Great by Choice | [Jim Collins, Morten T. Hansen]

Great by Choice

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
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Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers

What Members Say

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  •  
    John Stevensville, MI, United States 11-07-11
    John Stevensville, MI, United States 11-07-11 Member Since 2011
    HELPFUL VOTES
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    "We are lucky Jim wrote this book!"

    If you don't understand the headline then you have not read the book. Luck does not make many great leaders or destroy many great leaders. This book does the best job of explaining what that means of any book I have read to date.

    0 of 0 people found this review helpful
  •  
    Nancy Saint-Laurent, Quebec, Canada 06-18-12
    Nancy Saint-Laurent, Quebec, Canada 06-18-12
    ratings
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    1
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    "Too slow"
    Would you say that listening to this book was time well-spent? Why or why not?

    The narration is too slow. It is already a long book, but this just makes it longer. I wished I had a paper copy to just "quickly scan" the sections that were not as interesting.


    What was one of the most memorable moments of Great by Choice?

    The results of his research and the story of the two Mount Everest climbers.


    Would you be willing to try another one of Jim Collins’s performances?

    Probably not.


    Do you think Great by Choice needs a follow-up book? Why or why not?

    Too early to tell. After 20 days, I still haven't finished it.


    0 of 1 people found this review helpful
  •  
    Jeb CINCINNATI, OH, United States 12-05-11
    Jeb CINCINNATI, OH, United States 12-05-11 Member Since 2010
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    "Methodology seems flawed"

    Collins is a good researcher and his books reveal some truths. But I am not so sure about the methodology: i.e. find a handful of the “best” performers, then identify the key reasons they out-do everyone else, and then explain everything in terms of these key reasons. The potential error is that one could find that the key attribute of the “best” salespeople is that they tend to wear black shoes – and therefore to succeed in sales - wear black shoes. So Southwest and the other focus companies did do well during troubled times, but there may be other unsuccessful companies that did as well in applying Collins' principles.

    0 of 1 people found this review helpful
  •  
    AshaLatha Newark, NJ, United States 10-20-11
    AshaLatha Newark, NJ, United States 10-20-11
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    "Wow This is really a Good Book !!!"

    Read this book ...where it is one of the Best Book. This is were it explains the Great choice made .

    0 of 8 people found this review helpful
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