The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
The new findings:
This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.
©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers
If you don't understand the headline then you have not read the book. Luck does not make many great leaders or destroy many great leaders. This book does the best job of explaining what that means of any book I have read to date.
The narration is too slow. It is already a long book, but this just makes it longer. I wished I had a paper copy to just "quickly scan" the sections that were not as interesting.
The results of his research and the story of the two Mount Everest climbers.
Too early to tell. After 20 days, I still haven't finished it.
Collins is a good researcher and his books reveal some truths. But I am not so sure about the methodology: i.e. find a handful of the “best” performers, then identify the key reasons they out-do everyone else, and then explain everything in terms of these key reasons. The potential error is that one could find that the key attribute of the “best” salespeople is that they tend to wear black shoes – and therefore to succeed in sales - wear black shoes. So Southwest and the other focus companies did do well during troubled times, but there may be other unsuccessful companies that did as well in applying Collins' principles.
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