We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Good Strategy/Bad Strategy: The Difference and Why It Matters | [Richard P. Rumelt]

Good Strategy/Bad Strategy: The Difference and Why It Matters

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt argues that the heart of a good strategy is insight - into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking.
Regular Price:$24.47
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt argues that the heart of a good strategy is insight - into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking.

Good Strategy/Bad Strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life: From Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from the Getty Trust to the Los Angeles Unified School District, from Global Crossing to the 2007-08 financial crisis, and many more. The abundance of business-ready insights offered by Rumelt stem from his decades of digging beyond the superficial to address hard questions with honesty and integrity.

©2012 Original material © 2011 by Richard Rumelt. Recorded by arrangement with Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc. (P)2012 (p) 2012 HighBridge Company

What the Critics Say

“Refreshing...clear...elegant.... If you want to make strategy, you will need...this book.” (Walter Kiechel, author of The Lords of Strategy)

“Brilliant...a milestone in both the theory and practice of strategy.” (John Stopford, Emeritus Professor, London Business School)

"Drawing on a wealth of examples, Rumelt identifies the critical features that distinguish powerful strategies from wimpy ones—and offers a cache of advice on how to build a strategy that is actually worthy of the name. If you're certain your company is already poised to out-perform its rivals and out-run the future, don't buy this book. If, on the other hand, you have a sliver of doubt, pick it up pronto!” (Gary Hamel, co-author of Competing for the Future)

What Members Say

Average Customer Rating

4.4 (420 )
5 star
 (239)
4 star
 (131)
3 star
 (35)
2 star
 (5)
1 star
 (10)
Overall
4.4 (357 )
5 star
 (197)
4 star
 (111)
3 star
 (39)
2 star
 (7)
1 star
 (3)
Story
4.3 (365 )
5 star
 (194)
4 star
 (121)
3 star
 (35)
2 star
 (9)
1 star
 (6)
Performance
Sort by:
  •  
    Martin Fierro 05-03-15 Member Since 2013

    MF

    HELPFUL VOTES
    41
    ratings
    REVIEWS
    32
    10
    FOLLOWERS
    FOLLOWING
    8
    0
    Overall
    Performance
    Story
    "A hard headed look at strategy--sorely needed "

    This is a superb treatment of a topic that too many businesses, and way too many consultants and academics fill with fluff and buzz-words.

    If you feel that "if you conceive it, and believe it, you'll achieve it" --- this book is probably your cup of tea. However, if you value actual performance over platitudes, and are willing to do the mental work to assure success, then invest in this book!

    I liked the audio version so well I will be buying the paper version to use as a reference.

    0 of 0 people found this review helpful
  •  
    Ando 04-08-15
    Ando 04-08-15
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Für eine praktische Herangehensweise sehr gut!"

    Eignet sich für Praktiker die direkt loslegen wollen. Der Autor teilt viele Erfahrungen und stellt klar welche Rolle Berater haben.

    Das Buch hat mir sehr geholfen zu verstehen warum meine Vorlesungen zum Thema Strategie so sind wie sie sind.

    Ich würde es wieder kaufen!

    0 of 0 people found this review helpful
  •  
    Edward Holder SAN DIEGO, CA, US 03-05-15
    Edward Holder SAN DIEGO, CA, US 03-05-15 Member Since 2015
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Good overall"

    Great examples with constant feedback throughout book and revisits of failures was the best lesson I feel in this book

    0 of 0 people found this review helpful
  •  
    mark 02-21-15
    mark 02-21-15 Member Since 2009
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Outstanding!!"

    Great examples of strategic thinking and how to think and test your thinking. The narrator did a great job. I highly recommend this book.

    0 of 0 people found this review helpful
  •  
    Dawn 02-09-15
    Dawn 02-09-15 Member Since 2014
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "This is not a how to book."

    The book never really tells you the HOW, it provides the reader pieces backed by long examples. Shorten the book to 1hour and well worth it.

    0 of 0 people found this review helpful
  •  
    Henric 10-05-14
    Henric 10-05-14 Member Since 2015
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Love it."
    Would you listen to Good Strategy/Bad Strategy again? Why?

    I've listened to it twice. Excellent, at least for a strategy novice as myself. Pinpoints the problem in my own organization and will guide me in how to develop our strategy to a REAL strategy (which I realize that we don't have after listening to this book).


    0 of 0 people found this review helpful
  •  
    Ray 05-11-14
    Ray 05-11-14 Member Since 2012
    ratings
    REVIEWS
    5
    5
    Overall
    Performance
    Story
    "Move this to the top of your wish list"
    What did you love best about Good Strategy/Bad Strategy?

    Richard Rumelt pulls no punches as he exposes case after case of poor (read no) strategy in both companies we do and don't know. He then highlights some stand out strategy cases but without confining himself to just the old Apple and Walmart scenarios. A must read for anyone after more than just motivation.


    What did you like best about this story?

    It untangles some seemingly very complicated strategies into building blocks. No claim here that it is easy, but definitely doable.


    What about Sean Runnette’s performance did you like?

    I found the narration quite easy to listen to. He sounded like he was the author.


    Any additional comments?

    Do yourself a favour. Get it.

    0 of 0 people found this review helpful
  •  
    Stephen Thunder 05-01-14 Member Since 2013
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    17
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Worth it, great book"
    What was one of the most memorable moments of Good Strategy/Bad Strategy?

    I really enjoyed the rant on bad strategy


    Any additional comments?

    Loved it. I would love to meet the author and take one of his classes.

    0 of 0 people found this review helpful
  •  
    David India 11-19-12
    David India 11-19-12 Member Since 2015
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Academic Excellence"
    Would you consider the audio edition of Good Strategy/Bad Strategy to be better than the print version?

    The print version does put perspective that the audio book doesn't, but this is true with all audio books - the limitations of being able to visualize lists and paragraph structure


    What other book might you compare Good Strategy/Bad Strategy to and why?

    Lectures by Olivier Fourcadet, a divine professor of Competitive Strategy who seriously put perspective on such a profound topic


    What three words best describe Sean Runnette’s performance?

    Long train running


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Not a suitable question for a non fiction title


    Any additional comments?

    The book was a good take on strategy. It has a lot of academic thought put into it which helps one move from the classroom to the boardroom. However, I didn't agree with some of the perspectives put in the book - it leaves one no room to either listen to self perception or market perception of an idea. Was confused on that particular point.

    2 of 4 people found this review helpful
  •  
    Austin Bli Bli, Australia 07-30-12
    Austin Bli Bli, Australia 07-30-12 Member Since 2014
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "goal without action (strategy) is useless"
    Would you consider the audio edition of Good Strategy/Bad Strategy to be better than the print version?

    don't know. Haven't done the print version


    Would you be willing to try another book from Richard P. Rumelt? Why or why not?

    don't know as I don't know what he has done


    Did Sean Runnette do a good job differentiating all the characters? How?

    This was not a novel, so this is an irrelevant question


    Was there a moment in the book that particularly moved you?

    again wrong question


    Any additional comments?

    You need to differentiate the questions for a business book and a novel. They are totally different

    0 of 13 people found this review helpful
Sort by:
  • Mr
    United Kingdom
    4/13/13
    Overall
    "Food for the Brain"

    Strategy can be an absolute brain bender and so easy to get wrong. This book through examples and the authors excellent understanding helps you to get to grips with it and to the real essence of strategy. As the title suggests it provides examples of both good and bad and what we often think of as strategy is actually just fluff and a list of objectives. I would highly recommend this book to anyone involved with strategy or anyone infact involved with business.

    0 of 0 people found this review helpful
  • Devarshi Kapadia
    11/28/14
    Overall
    Performance
    Story
    "Great book, very nicely narrated"
    What made the experience of listening to Good Strategy/Bad Strategy the most enjoyable?

    Having listen to Richard Rumelt online, it was kind of little weird listening to his words spoken by Sean. As it moved on, Sean did manage to get a good rapport of making his speech close to how Richard would have spoken. Thoroughly enjoyed.


    0 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.