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Go-Givers Sell More | [Bob Burg, John Mann]

Go-Givers Sell More

Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Publisher's Summary

Here is a book that applies the lessons of the best-selling parable The Go-Giver to real-world situations.

The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers and listeners—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

©2010 Bob Burg, John David Mann (P)2010 Gildan Media Corp

What Members Say

Average Customer Rating

4.2 (126 )
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Performance
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  •  
    Francisco Lake Elsinore, CA, United States 07-18-12
    Francisco Lake Elsinore, CA, United States 07-18-12 Member Since 2011

    Co-Founder, and VP of We Are Communitie, inc. The mission of helping strengthening our communities businesses, non-profits, and education system by rebuilding how marketers market, and consumers purchase. I'm also an avid cook, mountain biker, surfer, love of movies with "Star" in the title, a gadget freak, and thankful to God daily of my lovely family, friends, and the opportunities given before me.

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    "Go-give to grow your business"

    This book is loaded with key business mindsets. Not necessarily a how to, even though it has that as well. The book's goal is to provide the reader a clear definition of giving. Why giving is so critical to a businessmen long term success, but that also good management, value products and services sold at a fare profit are just as important. The book has the balance and understanding that one cannot give if your business can not be self-sustaining. This is a great book for those just entering into sales, marketing, leadership, and as an owner/manger. It can be a bit soft/slow. Parts will challenge some peoples ego, as well as potentially upset those that are self-centered or narcissistic, but that's OK, because you'll learn how giving will benefit you. The key is balance. To listen to the book, understand your style, and look at how blending the two can add to your business, your life, and your relationships.

    2 of 3 people found this review helpful
  •  
    Sandy holliston, MA, United States 09-23-10
    Sandy holliston, MA, United States 09-23-10
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    "Do you really not know that you give to get?"

    Other than Work Hard or Work Smart what is more obvious then Give to Get? They work hard to make what we all know interesting but this is a sermon not a book. It is Chicken Soup for salespeople who do not know what to do with their monthly credit.

    11 of 18 people found this review helpful
  •  
    Richard Hilliard, OH, United States 02-11-13
    Richard Hilliard, OH, United States 02-11-13 Member Since 2012
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    "Good advice for sales and life"
    Would you recommend this audiobook to a friend? If so, why?

    "Go-Givers Sell More" encapsulates many of my observations from years of sales. I have always had a "gut feel" about concepts like paying forward and providing value to every prospect you touch, but authors Burg and Mann take it a step further and provide a framework for these practices. This is especially valuable for people just getting in to sales as traditional sales training does not generally provide this insight. I have recommended it to several people.


    Was this a book you wanted to listen to all in one sitting?

    No. I've listened to this in the car,generally in 20 to 30 minute segments. I've listened to the book in its entirety twice.


    0 of 0 people found this review helpful
  •  
    Stephen LaFrance North Carolina 06-18-12
    Stephen LaFrance North Carolina 06-18-12 Member Since 2012
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    "Stands out from the field of "sales" books"
    Would you listen to Go-Givers Sell More again? Why?

    Yes. This book really makes you consider what's important in life... work/life balance... why are you in your sales job... are you really in it to help people or are you simply trying to enrich yourself?


    What was one of the most memorable moments of Go-Givers Sell More?

    One of the best quotes from the book..."It's not WHO you know, it's who knows YOU." There is also a great discussion about the "Rule of 250".


    Any additional comments?

    This book provides a road-map to illustrate how nice people can succeed and how this path will ultimately lead to more sustainable success. Highly recommend!

    0 of 0 people found this review helpful
  •  
    Bethany FAIRFIELD, WA, United States 05-14-12
    Bethany FAIRFIELD, WA, United States 05-14-12
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    "Why you must give to receive"
    What made the experience of listening to Go-Givers Sell More the most enjoyable?

    The great stories, information and ideas of how I might apply this to my own business.


    Who was your favorite character and why?

    Ernesto because of his coaching advise to Joe on how we need to be asking first if it adds value to the other person, because we must really focus on the value we add to others before they will want to buy.


    Have you listened to any of Bob Burg and John Mann ’s other performances before? How does this one compare?

    no


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    I would strongly recommend this book to all people because all people are trying to sell something even if its the way that they want the dishes put in the dishwasher.

    0 of 0 people found this review helpful
  •  
    Boyle Sharpsburg, GA, United States 09-11-11
    Boyle Sharpsburg, GA, United States 09-11-11
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    "Servant Leadership!"
    Where does Go-Givers Sell More rank among all the audiobooks you’ve listened to so far?

    This is my first audio book, and I could not be more pleased! Go-Givers, and Go-Givers Sell more are about servant leadership, and selling by giving. Bob Burg and John David Mann are masterful in getting to the heart of what it takes to be successful in sales. It's to give, give, give without counting the cost. Absolutely my personal philosophy in business! Excellent read and highly recommended from anyone who is weary of sales training, yet wants to make a living through their influence.


    What did you like best about this story?

    Another fine example of sowing and reaping.


    Have you listened to any of Bob Burg, and John Mann’s other performances before? How does this one compare?

    Have not. Enjoyed the authors sharing the readings.


    Was this a book you wanted to listen to all in one sitting?

    Yes, but not able to listen at one time. This is a book that needs chewing and re-chewing to glean the most out of it. This will become a classic in my library, and I'll listen over and over.


    0 of 0 people found this review helpful
  •  
    Jakub Gdynia, Poland 03-13-11
    Jakub Gdynia, Poland 03-13-11 Member Since 2010
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    "Brilinat"

    This book is real great! I had tears in my eyes when i listen to it and then i realized that in many cases i followed rules presented in this book but now i understand it deeply.

    0 of 0 people found this review helpful
  •  
    Russell Mililani, HI, USA 07-17-10
    Russell Mililani, HI, USA 07-17-10
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    "Defines the importance of giving"

    Excellent book. Really focus your attention on creating value for others.

    0 of 4 people found this review helpful
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