As huge as eBay has become (now the tenth-largest retailer in America), it has only scratched the surface of the potential for online buying and selling.
Nissanoff, who is at the center of the revolution as the co-founder of one of the leading-edge companies, takes us to the future where buying the finer things is smarter. Along the way we're introduced to the full range of new business cropping up, as well as a variety of online shops that lease products, such as the hottest designer handbags and the latest model of golf clubs.
Even as the auction culture offers a wealth of new opportunities, it will also pose serious challenges for retailers and brand managers. Nissanoff analyzes these challenges and presents an ingenious set of strategies companies can employ to turn the challenges of the auction culture to their advantage.
©2006 Daniel Nissanoff; (P)2006 Penguin Audio
"An insightful look at an explosive new trend, revealing that...the new auction culture is here to stay." (David Bach)
This book unfortunately is the essence of what I dislike about today's books...too much filler and too little content. In this book the author does in fact discuss the eBay phenomenon, but there are vast amounts of irrelavant historical accounts about flea markets and other factoids that have nothing at all to do with the title. I can sum up this book in a few words - used things will be easier to sell in the future and they have real value today so leverage those things you presently own and turn them into cash. That's it. Could have been said in under 2 hours not 7.
A few years back, I read the Cluetrain Mainfesto, and thought that while it was likely true that the internet would continue to have a major impact on society, the authors pounded the point home that in 'the future' one would not be able to draw a breath without internet support.
The approach to FutureShop is much the same, though with Ebay and the 'Auction Culture' at the center of the universe.
Let me ruin the plot for you - The ability of the common man to access the secondary (resale) markets through web auction sites will alter the puchasing habits of web-enabled people, and will spawn a number of supporting business. The changes in consumer's shopping habits will change the way retailers address the market and will force them to recognize resale value as a factor in product evaluation.
I don't disagree with any of this, but the author overstates his thesis.
As a regular Ebay user, I didn't learn much about the history and operation of web auctions. I really didn't get the book for that, but the author's tireless recitation of history was unnecessary.
If you have never used Ebay, or if you like your logic delivered with repetetive blows of a small hammer, this may be the book for you.
Interesting topic, boring author. you can get away with reading the first two chapters and the last two and get the point of this book. Does anyone really care about the authors luxury buying habits. Does not relate to most of the regular people in the world.
I enjoyed this book very much, I learned some things from it and it opened my eyes up to things before making a purchase. For ebay sellers this is a very good book about product and product selection.
An interesting topic. I am a frequent "ebayer" and definately learned a few items from the book that I will be able to use as I go forward using ebay. The book is a little long winded but I believe worth the time to listen.
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