Full Frontal PR (from the author of Punk Marketing and Trend Spotting) teaches a media approach that cultivates your brand using tactics like embargoes, leaks, source filing and exclusives. Al Ries, coauthor of The Fall of Advertising and the Rise of PR, called Full Frontal PR "the best-written, most interesting, most up-to-date manual on the PR field-with lots of useful information for both the amateur and the pro." If you're looking to raise your profile and reach all possible customers, this acclaimed book will make you-and your company-break through the noise and into the center of attention. 'Cause after all, PR is not an art; it's science!
©2004 Richard Laermer; (P)2009 Audible, Inc.
I'd recommend this audiobook to anyone interested in building PR for themselves, their company or their product. This book falls somewhere in between a detailed how-to-guide and a collections of tips, sites and wisdom about doing PR well.
Although it started out as one of those
The collection of the Top 10 - 20 tips within several of the chapters, including top tips when pitching on the phone, conducting interviews, emailing journalists etc. This book (and its PDF included) will actually prove to be a great resource in each step of the process.
Nope - he's actually a good speaker and reader. He also updates his content as he talks.
No - I wouldn't listen to this in one sitting. Each chapter is worth thinking about and taking notes from.
This is actually better to listen to then read. I have the book, as well, but I feel like the content was a bit meatier and real in the audiobook.
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