We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Full Brain Marketing for the Small Business: Merging Traditional, Digital & Social Media | [D. J. Heckes]

Full Brain Marketing for the Small Business: Merging Traditional, Digital & Social Media

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: “Innovate or Die!” Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented.
Regular Price:$17.49
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital, and social media marketing in a hypercompetitive environment! Some business owners are even saying, “Innovate or Die!”

Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail.

It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today’s competitive intelligence world. Learn the new ways in which to acquire valuable insights into one’s customer, ways in which to create game-changing ideas, and methods for reducing risk.

  • 1. Are YOU ready for marketing?
  • 2. Is your company branded?
  • 3. Do you have a Competitive Edge?
  • 4. Do you Tweet or Blog?
  • 5. Are YOU Connected?

©2009 D. J. Heckes (P)2010 Gildan Media Corp

What Members Say

Average Customer Rating

1.8 (5 )
5 star
 (0)
4 star
 (0)
3 star
 (1)
2 star
 (2)
1 star
 (2)
Overall
2.0 (2 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (2)
1 star
 (0)
Story
1.5 (2 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (1)
1 star
 (1)
Performance
Sort by:
  •  
    Alan Annapolis, MD, United States 08-31-11
    Alan Annapolis, MD, United States 08-31-11 Member Since 2011
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Awful...and a bit insulting."

    This book sounds like the author may have been given a minimum page requirement and she used both rambling and repeating to hit that goal. The monotone narration helps make sure that the listener is tuned out or dazed by the time a salient point is covered. On top of these points there is the glaring mispronunciation of so many words throughout the reading...and I use the word reading here because it really sounds like she was reading one. word. at. a. time. a very unfamiliar text. Pretty bad, definitely wish I could have my credit back that I spent on this one.

    5 of 5 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.