©1997 by Roger D. Blackwell; (P)1998 by Blackstone Audiobooks
"[The] guru of...how to do business in a global marketplace." (The New York Times)
Listen to your customer, fluff fluff fluff. Here! You've read the whole book. Move on to your next selection.
There's zero substance in this book. So and so company hit it big because they focus on listening to their customers. How?! He doesn't tell you... probably because he doesn't know.
I'm usually too busy to write reviews for books. I only do it when I come across something extremely good or extraordinarily bad. Nuff said.
This book is old. Most references are to things and companies from the 90's and earlier. He doesn't mention companies of today, such as Microsoft, Apple, Google, etc. And he doesn't really talk about Supply Chain either - only Demand Chain and most of his ideas are about marketing and sales not supply. Definitely not worth reading.
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