You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:
Free Marketing proves that the most powerful marketing strategies can also be the cheapest.
©2011 Jim Cockrum (P)2011 Gildan Media Corp
"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)
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I didn't like the Americanism of this book and the 'self help' 'you can do it too' style. However, I knew to expect these things when I downloaded the book - the cover says it all - and therefore I can't really criticise.
If you can get around the Americanism then the actual content is really very solid and there are some genuinely useful nuggets of information. I have found myself going back over favourite sections, taking notes and then trying to implement the advice.
Overall, while this was not an overly enjoyable listen I can't really find fault with the quality of the content.
"Great if you want to me an email marketer!"
The start of this book raises some good ideas. However it then seems to descend into only talking about building up lists of email addresses you can sell to. The author speaks about those 'landing pages' with 'register now for our mailing list' that seem to be in complete abundance on the web.
The book is also littered with plugs for his products, websites and mailing lists. In parts I really did feel that I'd spent money on a 9 hour advert for his goods!
If you're looking to try and compete in the crowded market selling PDFs and ebooks via a mailing list, then this is the book for you! If you're working in any other industry then the core of this book probably won't satisfy you.
The author makes several points in the book about monitoring the web for comments about his products, so I'm sure he'll spot this review. Sorry Jim, you seem like a decent guy but it just wasn't for me!
"Good book but audio format is not appropriate"
This is an impressive book on low-cost marketing with great insights and great resources. However, there are two shortfalls:
1. The target audience is mainly self-employed people working from home but is overcomplicated for them and not very well adapted to small businesses. At times, it makes us believe in miracles too
2. The audio format is not adequate. Indeed, there are many references to tools & websites: an ebook would be better.
"Ideal for a small startup"
I run a small business and was looking to give it a bit of a kick start with some marketing.
In a nutshell, this book is perfect for those who want to be given a pool of free (or nearly free) ways to get their name out there. A lot of it is common sense, but of course, its only commmon sense once someone tells you.....
One problem with a lot of the audiobooks is the readers accent, but this one is absolutely fine, and easy on the ear.
"Logical simple techniques everyone can apply"
Good narration of a well laid out book containing sensible advice and genuinely free or no cost ways of growing your business online. That is to say free of third party costs. Jim makes it perfectly clear that these are not get rich quick ideas and rightly so. The models he describes are clearly founded selling information but the ideas are equally transferable and applicable to other sectors. @upfinder
"Teaching marketing to babies"
The book has some nice ideas within it but I found it painful to read due to the writing style, which after a while felt like a succession to listen to how clever this next idea is and how clever I am to have thought of it and the narrator who speaks as though talking to a group of thick children. I like books like these if nothing else as a way of taking in a load of potential ideas of which one or two might be things I'd never considered. However the problem with 101 type books is that they often have to fill them out with crud to hit the magic number on the cover and that combined with the authors self promotion and aren't I clever style really didn't work for me.
"Basic and Brilliant"
One of the best books that I've listed to in the last 12 months. It's current, honest and full of really simple but easy to implement tips. Cracking stuff!
"Brilliant Book a must buy"
This book is Brilliant it is packed full of amazing useful hints and strategies to help grow your business in the best way possible (FREE). Jim Cockrum truly shows his expertise in this book and I would recommend it to anyone who wants to be more effective with there marketing strategies.
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