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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off | [Jim Cockrum]

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
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Publisher's Summary

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:

  • Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
  • Create a "squeeze page," the most powerful one-page website you'll ever build.
  • Create the 24 marketing videos you need to grow sales
  • Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
  • Develop efficient online marketing habits that generate leads and boost your SEO
  • Address smart phone trends with a strategic mobile marketing plan
  • Don't let your marketing budget limit you anymore

Free Marketing proves that the most powerful marketing strategies can also be the cheapest.

©2011 Jim Cockrum (P)2011 Gildan Media Corp

What the Critics Say

"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)

What Members Say

Average Customer Rating

4.1 (288 )
5 star
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4.1 (243 )
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Story
4.1 (243 )
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1 star
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Performance
Sort by:
  •  
    Dan Flossmoor, IL, United States 12-15-11
    Dan Flossmoor, IL, United States 12-15-11 Member Since 2014
    HELPFUL VOTES
    11
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    "Awesome. Period."
    What did you love best about Free Marketing?

    It constantly answers the question for me,


    What did you like best about this story?

    Everything. Its packed with great info and unselfish attitude.


    7 of 11 people found this review helpful
  •  
    jean 12-02-12
    jean 12-02-12
    HELPFUL VOTES
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    ratings
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    Story
    "Great Book but a bit repetitive :)"
    Any additional comments?

    Very practical and easy to apply. Started using many of the ideas before even finishing the book.

    2 of 3 people found this review helpful
  •  
    Lars VISBY, Sweden 01-16-13
    Lars VISBY, Sweden 01-16-13 Listener Since 2008
    HELPFUL VOTES
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    "Meerly ok"

    Jim has a few good points here, but in the methods he presents are a bit to cold and unpersonal. I'm sure this will appeal to some but even if I could make some money from this, I'm pretty sure I would go for something else.

    3 of 5 people found this review helpful
  •  
    Scott Wozniak 04-17-15 Member Since 2015
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    "Tons of practical ideas"

    This book is written by a real practitioner, someone who actually did it. It offers lots and lots of ideas. If you're interested in learning how to do more marketing online this is a very helpful read.

    0 of 0 people found this review helpful
  •  
    tyler dalley 01-13-15 Member Since 2015
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    3
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    Performance
    Story
    "I'm a start up and found lots of insightful intel"

    personable narrator and lots of new age online marketing techniques from a renown and successful business man who believes giving information away is invaluable. For me I will glean from this book as i listen to it each and every time

    0 of 0 people found this review helpful
  •  
    Merav Turgeman 01-04-15
    HELPFUL VOTES
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    "simple with lots of info"
    What did you love best about Free Marketing?

    even with online marketing experience, this book has lots of useful info, ideas and tools that can be implemented.


    What aspect of Sean Pratt’s performance would you have changed?

    overall good, possible less storytelling


    Any additional comments?

    the information is well worth the price (especially if you are an audible member)

    0 of 0 people found this review helpful
  •  
    THOMAS T. 08-21-14
    THOMAS T. 08-21-14 Member Since 2013
    HELPFUL VOTES
    3
    ratings
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    "so many great ideas"
    Where does Free Marketing rank among all the audiobooks you’ve listened to so far?

    one of the top 3 books I have listened to in the past year.


    Any additional comments?

    I think there are so many ideas, some of them did not work for my industry, but all the ones that did made it all worth it. I found when I re-listened to it I would just skip the topics that were not relevant for me.

    0 of 0 people found this review helpful
  •  
    Kathryn 07-14-14
    Kathryn 07-14-14 Member Since 2014
    HELPFUL VOTES
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    "Excellent place to start"
    Any additional comments?

    For anyone who is new to this world of online business, this is a great place to start and I got a lot out of it thanks. A bit repetitive as he will often give you a bit of information on a topic then come back to it a few times with a slightly expanded version. Overall worth the money!

    0 of 0 people found this review helpful
  •  
    Jimmy Visby, Sweden 11-13-13
    Jimmy Visby, Sweden 11-13-13
    ratings
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    1
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    "Top 3 of all marketing books!"
    Where does Free Marketing rank among all the audiobooks you’ve listened to so far?

    This is one of the best marketing books I have read/listened too.


    What did you like best about this story?

    It inspired me, and gave me a lot of ideas for future development.


    Which scene was your favorite?

    The best chapters was social media and e-mail marketing. We learn that it is not worth spending all of our money on facebook ads, even if we should be present on social media. E-mail marketing and building a solid customerbase, was the chapter that gave me the most inspiration.


    Any additional comments?

    There is an extensive namedropping on services that you can use for different marketing strategies in this book, so if you like me bought the audio version, be ready to write down the ones that applies to your business.

    0 of 0 people found this review helpful
  •  
    Michelle Ketterman Florida, United States 09-27-13
    Michelle Ketterman Florida, United States 09-27-13 Member Since 2011

    Michelle K

    HELPFUL VOTES
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    "Most Relevant Marketing Book I've Ever Read"

    Seriously this book blew me away so much that I also purchased the printed version. Each chapter is only a few pages long and focuses on only one thing. Every single business owner should have this book...it's always within reach on my desk because it truly is THAT good!

    0 of 0 people found this review helpful
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