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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off | [Jim Cockrum]

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
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Publisher's Summary

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:

  • Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
  • Create a "squeeze page," the most powerful one-page website you'll ever build.
  • Create the 24 marketing videos you need to grow sales
  • Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
  • Develop efficient online marketing habits that generate leads and boost your SEO
  • Address smart phone trends with a strategic mobile marketing plan
  • Don't let your marketing budget limit you anymore

Free Marketing proves that the most powerful marketing strategies can also be the cheapest.

©2011 Jim Cockrum (P)2011 Gildan Media Corp

What the Critics Say

"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)

What Members Say

Average Customer Rating

4.1 (238 )
5 star
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4.0 (201 )
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4.1 (200 )
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Performance
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  •  
    Dan Flossmoor, IL, United States 12-15-11
    Dan Flossmoor, IL, United States 12-15-11 Member Since 2011
    HELPFUL VOTES
    11
    ratings
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    6
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    "Awesome. Period."
    What did you love best about Free Marketing?

    It constantly answers the question for me,


    What did you like best about this story?

    Everything. Its packed with great info and unselfish attitude.


    7 of 11 people found this review helpful
  •  
    Lars VISBY, Sweden 01-16-13
    Lars VISBY, Sweden 01-16-13 Member Since 2008
    HELPFUL VOTES
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    "Meerly ok"

    Jim has a few good points here, but in the methods he presents are a bit to cold and unpersonal. I'm sure this will appeal to some but even if I could make some money from this, I'm pretty sure I would go for something else.

    3 of 5 people found this review helpful
  •  
    THOMAS T. 08-21-14
    THOMAS T. 08-21-14 Member Since 2013
    ratings
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    2
    2
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    Performance
    Story
    "so many great ideas"
    Where does Free Marketing rank among all the audiobooks you’ve listened to so far?

    one of the top 3 books I have listened to in the past year.


    Any additional comments?

    I think there are so many ideas, some of them did not work for my industry, but all the ones that did made it all worth it. I found when I re-listened to it I would just skip the topics that were not relevant for me.

    0 of 0 people found this review helpful
  •  
    Tammy Maricopa, AZ, United States 07-19-14
    Tammy Maricopa, AZ, United States 07-19-14 Member Since 2009
    HELPFUL VOTES
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    "Great for those Ready to Take Action"

    Some great ideas. Especially if you are ready to take action and start implementing. Even if you aren't, it will get you juices thinking about the possibilities.

    0 of 0 people found this review helpful
  •  
    Kathryn 07-14-14
    Kathryn 07-14-14 Member Since 2014
    HELPFUL VOTES
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    "Excellent place to start"
    Any additional comments?

    For anyone who is new to this world of online business, this is a great place to start and I got a lot out of it thanks. A bit repetitive as he will often give you a bit of information on a topic then come back to it a few times with a slightly expanded version. Overall worth the money!

    0 of 0 people found this review helpful
  •  
    Jimmy Visby, Sweden 11-13-13
    Jimmy Visby, Sweden 11-13-13 Member Since 2013
    ratings
    REVIEWS
    1
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    Story
    "Top 3 of all marketing books!"
    Where does Free Marketing rank among all the audiobooks you’ve listened to so far?

    This is one of the best marketing books I have read/listened too.


    What did you like best about this story?

    It inspired me, and gave me a lot of ideas for future development.


    Which scene was your favorite?

    The best chapters was social media and e-mail marketing. We learn that it is not worth spending all of our money on facebook ads, even if we should be present on social media. E-mail marketing and building a solid customerbase, was the chapter that gave me the most inspiration.


    Any additional comments?

    There is an extensive namedropping on services that you can use for different marketing strategies in this book, so if you like me bought the audio version, be ready to write down the ones that applies to your business.

    0 of 0 people found this review helpful
  •  
    Michelle Ketterman Florida, United States 09-27-13
    Michelle Ketterman Florida, United States 09-27-13 Member Since 2011

    Michelle K

    HELPFUL VOTES
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    "Most Relevant Marketing Book I've Ever Read"

    Seriously this book blew me away so much that I also purchased the printed version. Each chapter is only a few pages long and focuses on only one thing. Every single business owner should have this book...it's always within reach on my desk because it truly is THAT good!

    0 of 0 people found this review helpful
  •  
    Danielle MONTGOMERY, AL, United States 08-21-13
    Danielle MONTGOMERY, AL, United States 08-21-13
    ratings
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    1
    1
    Overall
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    Story
    "Get To The Point"
    What did you like best about Free Marketing? What did you like least?

    I liked the title...thats what caught by attention but the author spends WAY too much time tooting his own horn and not enough time PROVIDING TOOLS... is this an autobiography or a book on how to market for free? Get to the point..the entire introduction and preface are already filled with accolades and examples of success..But so is part 1... Okay we get it..you know your stuff..now TELL us the stuff. -Im returning this book.


    0 of 0 people found this review helpful
  •  
    JOB ROCHESTER, NY, United States 08-15-13
    JOB ROCHESTER, NY, United States 08-15-13 Member Since 2012
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    "One of the Best!!!"

    I became a hardcore fan of Jim Cockrum. I started applying and I am seeing results in my almost 1 man show consulting business. The presentation is very simple. I bought the paperback as well for the reference. I cannot ignore the pleasant voice of Sean Pratt made the ride extremely wonderful. Thank you Jim.....

    0 of 0 people found this review helpful
  •  
    Kathy LACROSSE, WI, United States 05-14-13
    Kathy LACROSSE, WI, United States 05-14-13 Member Since 2012
    ratings
    REVIEWS
    5
    3
    Overall
    Performance
    Story
    "Good Read"
    Where does Free Marketing rank among all the audiobooks you’ve listened to so far?

    This was the first in Free Marketing, I thought the information was good and useful.


    What did you like best about this story?

    I thought the info was good


    Have you listened to any of Sean Pratt’s other performances before? How does this one compare?

    No


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    none


    Any additional comments?

    none

    0 of 0 people found this review helpful
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