You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:
Free Marketing proves that the most powerful marketing strategies can also be the cheapest.
©2011 Jim Cockrum (P)2011 Gildan Media Corp
"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)
It constantly answers the question for me,
Everything. Its packed with great info and unselfish attitude.
Jim has a few good points here, but in the methods he presents are a bit to cold and unpersonal. I'm sure this will appeal to some but even if I could make some money from this, I'm pretty sure I would go for something else.
This book is written by a real practitioner, someone who actually did it. It offers lots and lots of ideas. If you're interested in learning how to do more marketing online this is a very helpful read.
personable narrator and lots of new age online marketing techniques from a renown and successful business man who believes giving information away is invaluable. For me I will glean from this book as i listen to it each and every time
even with online marketing experience, this book has lots of useful info, ideas and tools that can be implemented.
overall good, possible less storytelling
the information is well worth the price (especially if you are an audible member)
one of the top 3 books I have listened to in the past year.
I think there are so many ideas, some of them did not work for my industry, but all the ones that did made it all worth it. I found when I re-listened to it I would just skip the topics that were not relevant for me.
For anyone who is new to this world of online business, this is a great place to start and I got a lot out of it thanks. A bit repetitive as he will often give you a bit of information on a topic then come back to it a few times with a slightly expanded version. Overall worth the money!
This is one of the best marketing books I have read/listened too.
It inspired me, and gave me a lot of ideas for future development.
The best chapters was social media and e-mail marketing. We learn that it is not worth spending all of our money on facebook ads, even if we should be present on social media. E-mail marketing and building a solid customerbase, was the chapter that gave me the most inspiration.
There is an extensive namedropping on services that you can use for different marketing strategies in this book, so if you like me bought the audio version, be ready to write down the ones that applies to your business.
Seriously this book blew me away so much that I also purchased the printed version. Each chapter is only a few pages long and focuses on only one thing. Every single business owner should have this book...it's always within reach on my desk because it truly is THAT good!
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