Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.
©2013 Mark Sanborn (P)2014 Audible, Inc.
This was a very practical book about how to implement the Fred principles in your life,business, or organization. I would highly recommend for anyone to read it who is interested in their improving customer service.
I would listen to it again. I selected this to see if I should recommend it instead of The Fred Factor. This is definitely a great sequel. But people still need to read the first Fred book before getting this one.
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