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Forbes: The E Gang | [Forbes]

Forbes: The E Gang

Forget the Metallica shirts, Skittles diet and Jolt Cola life style. Forbes says the real players as the Net evolves are old brands and companies. Sober up, kid.
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Publisher's Summary

There's a new player moving into the New Economy. It's the Old Economy. Here are a dozen digital innovators who among them lead almost a million people and have more than $400 billion in revenues. They have bet big on the Internet, and they aim to serve customers, eliminate inefficiency and spark new growth. They believe their gains will dwarf those of the Web's early entrants. The list includes GM, GE, HP, Cisco and Delta - and some that might surprise you. Most of all, the leaders in this third annual Forbes list aren't playing for paper options or the fast flip. They're playing for keeps.

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