We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Fascinate: Your 7 Triggers to Persuasion and Captivation | [Sally Hogshead]

Fascinate: Your 7 Triggers to Persuasion and Captivation

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
Regular Price:$26.60
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

What triggers fascination, and how do companies, people, and ideas put those triggers to use/ Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior?

Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real-estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.

Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will tell you how.

Download the accompanying reference guide.

©2010 Sally Hogshead (P)2010 HarperCollins Publishers

What the Critics Say

"[T]his slight but practical work packs a big punch." (Publishers Weekly)

“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” (Tom Peters)

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” (Seth Godin)

More from the same

What Members Say

Average Customer Rating

3.8 (583 )
5 star
 (213)
4 star
 (168)
3 star
 (121)
2 star
 (54)
1 star
 (27)
Overall
3.9 (358 )
5 star
 (133)
4 star
 (107)
3 star
 (71)
2 star
 (26)
1 star
 (21)
Story
4.0 (357 )
5 star
 (155)
4 star
 (113)
3 star
 (54)
2 star
 (16)
1 star
 (19)
Performance
Sort by:
  •  
    Calvin 10-01-12
    Calvin 10-01-12

    Calvin

    HELPFUL VOTES
    16
    ratings
    REVIEWS
    15
    15
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Insightful, Not Groundbreaking"

    Sally Hogshead does a wonderful job of reading her own book (she admits she's never read an audiobook before, but you would never know it, she's a natural), and BONUS TREAT: She includes MUCH new material and commentary in the Audible version, that is NOT in the print book, so this is the way to go if you want this book. Why just 4 stars? There are lots of "personality tests" out there (the Myers-Briggs probably being the most well-known), but Ms. Hogshead says what's different here is, the other tests measure your innate personality characteristics, while her test (which is online, takes 10 minutes to complete, and is surprisingly accurate) measures how OTHERS see you. Well, oo-kayy, but they probably see these traits in you because they are inherent personality traits that you employ, consciously or unconsciously, to attract attention and be persuasive, so she may be making a distinction that isn't much of a difference. Still, it's always interesting to see a different set of categories and descriptions applied to yourself, (if they are valid and insightful, as these are), so this is recommended.,

    0 of 0 people found this review helpful
  •  
    Sabine St Petersburg, FL, United States 09-23-12
    Sabine St Petersburg, FL, United States 09-23-12 Member Since 2012
    HELPFUL VOTES
    16
    ratings
    REVIEWS
    28
    27
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Fascinating Read!"
    What made the experience of listening to Fascinate the most enjoyable?

    Loved this book. Excellent information for any small business owner...heck any business owner. It is always better if the author reads their own book, and Sally is definitely easy to listen to and well worth the time. I was so disappointed to get to the end, that I am starting over again!


    What other book might you compare Fascinate to and why?

    Works well with John Maxwell's 21 Irrefutable Laws of Leadership


    0 of 0 people found this review helpful
  •  
    Michelle Grand Rapids, MI USA 09-19-12
    Michelle Grand Rapids, MI USA 09-19-12 Member Since 2012
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "This book was truly, fascinating!"

    This audiobook has been the best I have listened to yet! I actually looked forward to my commute knowing I had this book to keep my attention. The author does an excellent job narrating, and the subject was interesting and immediately applicable for both its business and personal branding insight. I highly recommend it.

    0 of 0 people found this review helpful
  •  
    Shawn 01-20-11
    Shawn 01-20-11
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    "Genius"

    Honestly, in real life from what I've seen and read about Sally Hogshead, I tend to picture her as a strong-willed egomaniac. Please don't let that stop you from reading the book though. If you don't hang on every page as she reads it to you, then you're not listening!

    1 of 2 people found this review helpful
  •  
    JOSE VALLES COSTAS 05-14-12 Member Since 2009
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    47
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Little repetitive"
    Would you try another book from Sally Hogshead and/or Sally Hogshead?

    Maybe


    Has Fascinate turned you off from other books in this genre?

    yes


    What three words best describe Sally Hogshead’s voice?

    Very undestandable, very very good


    What did you take away from Fascinate that you can apply to your work?

    Know myself better for what people arround me found fascinating.
    In two words get consious


    Any additional comments?

    no

    1 of 3 people found this review helpful
  •  
    06-26-11
    06-26-11 Member Since 2008
    HELPFUL VOTES
    29
    ratings
    REVIEWS
    35
    12
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    "a little odd"

    I could not make my mind up, if I was listening to someones uni notes on communication in advertising or it was some hybreed of comunication in the media and the individual. Not Fascinating.

    0 of 1 people found this review helpful
  •  
    Roddie SACRAMENTO, CALIFORNIA, United States 05-15-11
    Roddie SACRAMENTO, CALIFORNIA, United States 05-15-11 Member Since 2013

    roddie

    HELPFUL VOTES
    66
    ratings
    REVIEWS
    8
    4
    FOLLOWERS
    FOLLOWING
    5
    0
    Overall
    "not very fascinating"

    A great high energy reader, but really she's just stating the obvious, giving examples and restating.
    Lots of reinforcement to buy into the shallow superficial behavior of society.

    0 of 2 people found this review helpful
  • Showing: 31-37 of 37 results PREVIOUS134NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.