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Fascinate Audiobook

Fascinate: Your 7 Triggers to Persuasion and Captivation

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Publisher's Summary

What triggers fascination, and how do companies, people, and ideas put those triggers to use/ Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior?

Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real-estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.

Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will tell you how.

Download the accompanying reference guide.

©2010 Sally Hogshead (P)2010 HarperCollins Publishers

What the Critics Say

"[T]his slight but practical work packs a big punch." (Publishers Weekly)

“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” (Tom Peters)

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” (Seth Godin)

What Members Say

Average Customer Rating

3.9 (671 )
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Performance
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  •  
    Brett Johnson 02-02-13
    HELPFUL VOTES
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    "$37.00 Extra Dollars to See How "Fascinating""
    Would you recommend this book to a friend? Why or why not?

    It's OK.


    Would you be willing to try another book from Sally Hogshead? Why or why not?

    No. Her gimmick to charge you almost double the cost of this book for an internet test that costs her nothing is disgraceful.


    3 of 4 people found this review helpful
  •  
    Amazon Customer London, United Kingdom 02-13-12
    Amazon Customer London, United Kingdom 02-13-12

    PW

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    "New angle on marketing for me :o)"
    If you could sum up Fascinate in three words, what would they be?

    The Hog's head has a nice voice and a interesting way of putting things, very useful and enjoyable. I found the results of doing her F-score enlightening.


    3 of 4 people found this review helpful
  •  
    KJ 08-28-13
    KJ 08-28-13
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    "She Fascinatingly Uses This Book As A Lure"
    This book wasn’t for you, but who do you think might enjoy it more?

    Author uses this book as a lure to get you to go to her website and spend $37 more dollars to take a test. It's a test like you would find in any cheesy womans' magazine for free. This is so you will know your tactics for fascinating......stay away! Buyer beware!


    4 of 6 people found this review helpful
  •  
    Samir Sanghani Boston, MA 12-12-12
    Samir Sanghani Boston, MA 12-12-12 Listener Since 2005
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    "Good pyschoanalyst type of book"

    Very good dissection of key character types in the business world, and a method for helping you identify what you are. This is followed with pretty straight on description of what people will see in you (or be fascinated by you)... and what they won't. Key is to understand your own personality and try to capture the attention and intrigue of colleagues, team, and senior managers in the way that fits your personality.

    4 of 6 people found this review helpful
  •  
    Hello World Tokyo 08-19-16
    Hello World Tokyo 08-19-16 Member Since 2015
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    "I just couldn't get into it."

    Despite the title, the premise and the promise of "fascinate"

    I found the book boring and too salesy to keep my attention.

    0 of 0 people found this review helpful
  •  
    Christina L Stahler 09-24-15 Member Since 2016

    I love a mystery and am a life long learner. Turning insights into something that ignites new things - food, art, business.

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    "Frightened and Excited"
    Where does Fascinate rank among all the audiobooks you’ve listened to so far?

    Top 5 - This book is chocked full of data and history and real world modern examples of how to consistently apply the triggers of fascination. There’s even a step-by-step guide to take you and your team through finding the triggers that make your brand (personal or business) the most fascinating.


    What did you like best about this story?

    Fascination is a word that both frightens and excites. “The origin of the word, Fascinere comes from Latin meaning to bewitch. Romans believed it was an evil curse. Freud labeled the relationship between a therapist and a patient as fascination, a form of hypnosis.” ~Sally Hogshead Fascinate


    As the economy evolved from an information economy to more recently an experience economy, consumers’ expectations are higher than ever. Attention spans are more splintered, the field of competition is thick, and products and services are easily commoditized. Today we are in the midst of the Fascination Economy.


    The only way to stand out is to be more fascinating than your competition. In this book Sally teaches you that Fascination is a tool to be mastered through activating one or more triggers that captivate people.


    What about Sally Hogshead’s performance did you like?

    She has a fantabulous style that is equally powerful and warm. Sally’s words stir and activate change for individuals and brands.


    Any additional comments?

    Disclaimer - I'm a huge fan of the book and of the woman. So much so that I've become a part of the Fascinate® team through the How To Fascinate Certified Advisor program.

    0 of 0 people found this review helpful
  •  
    Keana 07-06-15
    Keana 07-06-15 Member Since 2016
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    "Torn"

    I love Sally Hodshead and the concept of fascination and the 7 triggers but the content of the book is too storybook for me. I would have preferred more of a story from her perspective. I think she has enough insight and knowledge not to need to rely so heavily on research and stories.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 03-07-15 Member Since 2014
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    "its all over the place - not to the point"
    What was most disappointing about Sally Hogshead’s story?

    I truly wanted to get something out of this book. i listened for 2 hours and i should have known it was not a well organized book when my interest faded away. Elbow matrix?! if you have time to listen - you may pick up some mid level info. but if you are a person looking to learn "how to trigger persuasion and captivation" for business and/or personal purposes, look for another book.
    the narrator\author is story telling is at least engaging...subject is just all over the place for me and I need it to be to the point so I can use.


    0 of 0 people found this review helpful
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    Henry rivera 02-28-15 Member Since 2015
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    "Very insightful"

    I loved the format of this audio book because it gave real examples and it was quite entertaining. The free survey is a plus as well. Very valuable information.

    0 of 0 people found this review helpful
  •  
    bea tea 01-09-14
    bea tea 01-09-14

    bt

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    "very easy to listen to"
    Would you consider the audio edition of Fascinate to be better than the print version?

    the narrator is awesome (who happens to be the author). Very real, up to date, and I learned lots.


    What does Sally Hogshead bring to the story that you wouldn’t experience if you just read the book?

    Great story telling


    0 of 0 people found this review helpful

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