Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated - it's costly. There's no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.
Fail Fast or Win Big shows entrepreneurs how to:
The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.
©2015 Bernhard Schroeder (P)2015 Gildan Media LLC
Awesome place to start as a new entrepreneur! Everyone should read this book if considering a new business.
Lots of good suggestions, instructions and example stories in regard to skipping the business plan and getting your product or service prototyped and testing ASAP.
The only slightly distracting issue was the narrator sounded like he had cotton balls stuffed in his cheeks. Started to remind me of the droopy Looney Tunes beagle/dog, Deputy Dog?
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