Epic Content Marketing

How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

By: Joe Pulizzi

Narrated by: Joe Pulizzi

Length: 8 hrs and 34 mins

Publisher's summary

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.

Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

Once we hook customers in with epic content, they reward us by sending our sales through the roof.

©2014 Joe Pulizzi (P)2014 Joe Pulizzi

Epic read!

As a content creators, this book tops everything for me to drive my strategy. No confusion at all. Great clarity and great examples. I'm going for another pass while taking notes after going over Everbody Writes. Thank you for this!!!

first marketing book I have ever read

first marketing book I have ever read and I loved it! absolutely an essential read for anyone with an interest in marketing and it's future!

Detailed and Actionable

In this book, Joe strives to provide new information and advice that is actionable. While still strategic in nature, Joe provides tactical information that you can use to become a better marketer.

Great lesson but few yesrs behind

The ideas discussed in this book are great but so is my mother's sapghetti sauce. What I mean by that is that this book will be appreciated by those who can appreciate it. It's not for all the marketing executives. This book is for those specifically with strength in communications and interested in developing that into a whole new level of marketing discipline. Learn different types of content too.

My only regret is that I didn't read this book 5 years ago.

Useful but long

It's a good book with some useful content but had to muscle through it .

Performance could have been better. Came across very dry.

amazing! Priceless information

this ebook provided provided many tips and strategies that will be very helpful in my content marketing campaign. This book went from the very basics two the intricate workings and strategies of content marketing

A comprehensive guide to content marketing

Would you recommend this audiobook to a friend? If so, why?

I'd recommend this book to anyone who was looking a comprehensive guide to content marketing. What's great about the book is that even seasoned marketers will find lots of useful information. Joe doesn't avoid the hard pieces - he points to the difficult tasks but gives great advice on how to manage them.

What did you like best about this story?

It's concrete and the number of cases is well balanced with theory.

Any additional comments?

When listening to it be sure to mark the places that contain the most insightful information and come back to them with a pen and paper ready to take notes.

A Must Read for Anyone in Business

Would you recommend this audiobook to a friend? If so, why?

yes. One of the most comprehensive books on content marketing I've ever come across. I'd like all my clients to read it!

What did you like best about this story?

The case studies

Have you listened to any of Joe Pulizzi’s other performances before? How does this one compare?

I haven't...

Did you have an extreme reaction to this book? Did it make you laugh or cry?

no

So Much Great Info I Listened to Most of it Twice

Would you recommend this audiobook to a friend? If so, why?

This is a great read for professionals who are fairly knowledgeable about blogs, social media, and content marketing, but need help using them most effectively in their companies and organizations. The book is logically organized and breaks this very broad subject into manageable pieces, making it simple to follow and find ways to apply them in my own organization--a membership association--not a for-profit company. Though I listened while driving, I could find what I wanted in the supplemental materials on his website. Book is full of great nuggets of information. Author Joe Pulizzi is an excellent narrator and definitely easy on the ears.

Solid coverage of content marketing

Where does Epic Content Marketing rank among all the audiobooks you’ve listened to so far?

There are not a lot of audiobooks available on the topic of content marketing. This is an excellent audiobook, made better by the fact that the author Joe Pulizzi narrates and makes the experience personal to audio listeners.

What was one of the most memorable moments of Epic Content Marketing?

Case studies, such as Red Bull that allow you to go see for yourself the principles being discussed.

Which scene was your favorite?

Building your Editorial Calendar

If you were to make a film of this book, what would the tag line be?

Start pushing product and start engaging your community.

Any additional comments?

Excellent book thanks Joe Pulizzi, I learned a lot.