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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less | [Joe Pulizzi]

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
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Publisher's Summary

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.

Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

Once we hook customers in with epic content, they reward us by sending our sales through the roof.

©2014 Joe Pulizzi (P)2014 Joe Pulizzi

What Members Say

Average Customer Rating

4.3 (190 )
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Performance
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  •  
    Chris D Maple Ridge, British Columbia, Canada 07-30-14
    Chris D Maple Ridge, British Columbia, Canada 07-30-14 Member Since 2013
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    "I Should Have Started With This One..."

    I have read (and listened to) several books on content and online marketing. Most of them have several good points and one or two great points. Epic Content Marketing is the book that I wish I had started with! I thought that the listening experience would be filled with a lot of "yeah, I've heard this already" moments but it has been exactly the opposite - I have set an endless stream of bookmarks and I plan to go back and listen to the whole thing again later, in addition to studying the bookmark moments. Lots of gold here!

    4 of 4 people found this review helpful
  •  
    brad 05-10-14
    brad 05-10-14 Member Since 2015
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    "Excellent read for ANYONE in content marketing."
    What did you love best about Epic Content Marketing?

    The step by step detail. NO fluff, ALL content and practical principles with how-to application advice.


    What other book might you compare Epic Content Marketing to and why?

    I don't know that their is anything like it? The content marketing niche is relatively new.


    Have you listened to any of Joe Pulizzi’s other performances before? How does this one compare?

    N/A


    Was there a moment in the book that particularly moved you?

    There was not just 1 moment...the entire book was full of "AHA" moments.


    Any additional comments?

    If you are involved in growing a brand of any kind online, you NEED this book. PERIOD!
    MUST read

    4 of 4 people found this review helpful
  •  
    Jason CARROLLTON, TX, United States 07-30-14
    Jason CARROLLTON, TX, United States 07-30-14 Member Since 2015
    HELPFUL VOTES
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    "Let the brainstorming begin!"
    If you could sum up Epic Content Marketing in three words, what would they be?

    Tactical. Inspiring. Insightful.


    What did you like best about this story?

    So strategic in its approach. An absolute how-to that makes it obvious that even the smallest company can go out and create epic content.


    Which scene was your favorite?

    Case studies were probably my favorite aspect of the book.


    Was this a book you wanted to listen to all in one sitting?

    I did want to, even though I wasn't able to. I did immediately restart it after it was done and started going through it again. That speaks highly about how much great information is in there.


    Any additional comments?

    This book is packed with amazingly useful, tactical steps to becoming a Content Marketing Superstar. I bought this Kindle version after listening to the audio version (which I'm listening to again, by the way). Every chapter had my brain cranking out ideas of how I could implement what Joe was teaching me. So inspiring!

    2 of 2 people found this review helpful
  •  
    D. Zouak 04-01-14
    D. Zouak 04-01-14
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    "Falls flat. Feels like a clone of better books."
    What could have made this a 4 or 5-star listening experience for you?

    Having listened to a number of other marketing books hitting the same key points, this point needs to drop the sense of convincing you by wearing you down, or convincing you that Epic Content Marketing is the huge notion that you've been missing out on, without ever talking to you about it.
    I honestly think this book should do exactly what it is trying to preach, which is be boiled down to its essence so that it is of the most amount of value to the listener.


    Would you ever listen to anything by Joe Pulizzi again?

    I'd seriously think twice before doing it.


    How did the narrator detract from the book?

    The narrator/author seems to slip into a professorial tone, as if he will convince you of what he is saying by talking about it long enough.


    If you could play editor, what scene or scenes would you have cut from Epic Content Marketing?

    I'd clean up the first half by removing the sense that the author is trying to convince you that Epic Content Marketing is a real thing without seemingly talking about it in the concrete.
    Also, it is annoying for the narrator to talk to say things like "If you're reading this..." of course I'm not reading this, it's the audio book, so cut that out.


    Any additional comments?

    This book comes across as a "I'll do a book too" and then the author seems to become bored with it. There was no new insights relative to other books in the same space. Very disappointing.

    7 of 9 people found this review helpful
  •  
    Brendon Wellington, New Zealand 02-15-14
    Brendon Wellington, New Zealand 02-15-14 Member Since 2015
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    "Solid coverage of content marketing"
    Where does Epic Content Marketing rank among all the audiobooks you’ve listened to so far?

    There are not a lot of audiobooks available on the topic of content marketing. This is an excellent audiobook, made better by the fact that the author Joe Pulizzi narrates and makes the experience personal to audio listeners.


    What was one of the most memorable moments of Epic Content Marketing?

    Case studies, such as Red Bull that allow you to go see for yourself the principles being discussed.


    Which scene was your favorite?

    Building your Editorial Calendar


    If you were to make a film of this book, what would the tag line be?

    Start pushing product and start engaging your community.


    Any additional comments?

    Excellent book thanks Joe Pulizzi, I learned a lot.

    1 of 1 people found this review helpful
  •  
    Daegan Smith Washington DC 05-24-15
    Daegan Smith Washington DC 05-24-15 Member Since 2015

    A guy who loves to learn.

    HELPFUL VOTES
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    "The Exact Opposite Of Epic...."
    What would have made Epic Content Marketing better?

    Something worth listening to. Imagine if you could turn celery into a book and then made it 8 hours worth of audiobook. That's just about what I experienced.

    This was like listening to almost nothing for 8 hours. I lied. I couldn't do it. I couldn't listen the whole thing. I tried though...

    The narration was fine. It was just that in every chapter except one, by the time I got about a third of way through it I realized I had wasted my time and then, I just couldn't go any further. Too frustrated, and times to the point of anger.

    Even just typing that I feel surprised and strange. That's not me and not an experience I've had before. I'm an optimist. At the beginning of every single chapter I kept hoping things would change, but they never did.

    I don't even know how you can write a book this long and say so little of transferrable value. If anything, I'm FAR impressed by what that than anything.

    It was wholly superficial.

    There were openings where there could have been value, but... nope. Just another quote stating the extremely obvious yet again.

    I don't what was in this book, but epic it was not. I expectation of it being good I excited to get into. I even invested in the kindle book anticipating that I'd want to have a text reference.

    Now I just feel ashamed and embarrassed for making that decision.


    Would you ever listen to anything by Joe Pulizzi again?

    Very much doubt it. Right now, honestly I feel like wasted a part of my life trying to find value in this book. Nothing against you Joe, but you called the book "Epic Content Marketing" and it was literally the exact the opposite.


    What didn’t you like about Joe Pulizzi’s performance?

    His performance vocally was just fine, but there no substance anywhere. I couldn't believe it, but there were literally times where I felt myself growing viscerally irate.


    What character would you cut from Epic Content Marketing?

    Wasn't about at all.


    Any additional comments?

    Only that I pray anyone who reads this does not make the same mistake I did.

    0 of 0 people found this review helpful
  •  
    Julian Kong Los Angeles 05-11-15
    Julian Kong Los Angeles 05-11-15 Member Since 2014
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    "Great lesson but few yesrs behind"

    The ideas discussed in this book are great but so is my mother's sapghetti sauce. What I mean by that is that this book will be appreciated by those who can appreciate it. It's not for all the marketing executives. This book is for those specifically with strength in communications and interested in developing that into a whole new level of marketing discipline. Learn different types of content too.

    My only regret is that I didn't read this book 5 years ago.

    0 of 0 people found this review helpful
  •  
    Peter S. Price Brisbane, Qld Australia 04-30-15
    Peter S. Price Brisbane, Qld Australia 04-30-15 Member Since 2015
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    "Lots of content to inspire"

    Joe does a great job of encouraging business owners and employees to use content marketing to promote their business. There are lots of links which might be easier to access in the print version.

    0 of 0 people found this review helpful
  •  
    Lynette Garet San Clemente, CA 04-24-15
    Lynette Garet San Clemente, CA 04-24-15 Member Since 2015

    Net Garet

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    "A Must Read for Anyone in Business"
    Would you recommend this audiobook to a friend? If so, why?

    yes. One of the most comprehensive books on content marketing I've ever come across. I'd like all my clients to read it!


    What did you like best about this story?

    The case studies


    Have you listened to any of Joe Pulizzi’s other performances before? How does this one compare?

    I haven't...


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    no


    0 of 0 people found this review helpful
  •  
    Thomas G. Hamp 03-30-15 Member Since 2014
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    "Great nuggets of usable stuff throughout the book!"

    There is a lot of information in this book. Epic Content is more than just posting to social media. When you read it, use a highlighter to mark the many great thoughts.

    0 of 0 people found this review helpful
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  • Rob Faulkner
    4/20/15
    Overall
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    "Really good listen"

    If you want to find out more about content marketing then this audible book is a must. Joe is easy to listen to and provides lots of insight into content marketing best practice.

    0 of 0 people found this review helpful

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