How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
©2014 Joe Pulizzi (P)2014 Joe Pulizzi
Writer, animator, owner of Cobblestone Media, animation supervisor on Once Upon A Time and father of 4. Lover of Fantasy and Science fiction, How To books (especially art instruction) and self improvement books.
I have read (and listened to) several books on content and online marketing. Most of them have several good points and one or two great points. Epic Content Marketing is the book that I wish I had started with! I thought that the listening experience would be filled with a lot of "yeah, I've heard this already" moments but it has been exactly the opposite - I have set an endless stream of bookmarks and I plan to go back and listen to the whole thing again later, in addition to studying the bookmark moments. Lots of gold here!
The step by step detail. NO fluff, ALL content and practical principles with how-to application advice.
I don't know that their is anything like it? The content marketing niche is relatively new.
There was not just 1 moment...the entire book was full of "AHA" moments.
If you are involved in growing a brand of any kind online, you NEED this book. PERIOD!
Tactical. Inspiring. Insightful.
So strategic in its approach. An absolute how-to that makes it obvious that even the smallest company can go out and create epic content.
Case studies were probably my favorite aspect of the book.
I did want to, even though I wasn't able to. I did immediately restart it after it was done and started going through it again. That speaks highly about how much great information is in there.
This book is packed with amazingly useful, tactical steps to becoming a Content Marketing Superstar. I bought this Kindle version after listening to the audio version (which I'm listening to again, by the way). Every chapter had my brain cranking out ideas of how I could implement what Joe was teaching me. So inspiring!
Having listened to a number of other marketing books hitting the same key points, this point needs to drop the sense of convincing you by wearing you down, or convincing you that Epic Content Marketing is the huge notion that you've been missing out on, without ever talking to you about it.
I honestly think this book should do exactly what it is trying to preach, which is be boiled down to its essence so that it is of the most amount of value to the listener.
I'd seriously think twice before doing it.
The narrator/author seems to slip into a professorial tone, as if he will convince you of what he is saying by talking about it long enough.
I'd clean up the first half by removing the sense that the author is trying to convince you that Epic Content Marketing is a real thing without seemingly talking about it in the concrete.
Also, it is annoying for the narrator to talk to say things like "If you're reading this..." of course I'm not reading this, it's the audio book, so cut that out.
This book comes across as a "I'll do a book too" and then the author seems to become bored with it. There was no new insights relative to other books in the same space. Very disappointing.
There are not a lot of audiobooks available on the topic of content marketing. This is an excellent audiobook, made better by the fact that the author Joe Pulizzi narrates and makes the experience personal to audio listeners.
Case studies, such as Red Bull that allow you to go see for yourself the principles being discussed.
Building your Editorial Calendar
Start pushing product and start engaging your community.
Excellent book thanks Joe Pulizzi, I learned a lot.
Joe does a great job of encouraging business owners and employees to use content marketing to promote their business. There are lots of links which might be easier to access in the print version.
yes. One of the most comprehensive books on content marketing I've ever come across. I'd like all my clients to read it!
The case studies
There is a lot of information in this book. Epic Content is more than just posting to social media. When you read it, use a highlighter to mark the many great thoughts.
This book casts a compelling vision for the future of how to grow your business. Providing content that actually helps your target audience is both noble and profitable. This is the story of those who are already doing it (which includes both a fiberglass pool company and Coca-Cola International). And it's how to do it. Best book on the topic I've read.
So, so worth reading for any leader of any kind of organization.
"Really good listen"
If you want to find out more about content marketing then this audible book is a must. Joe is easy to listen to and provides lots of insight into content marketing best practice.
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