Entrepreneurship for the Rest of Us

How to Create Innovation and Opportunity Everywhere

By: Paul B. Brown

Narrated by: Erik Synnestvedt

Length: 4 hrs and 35 mins

Publisher's summary

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.

Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have.

In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won’t all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.

©2015 Paul B. Brown (P)2015 Gildan Media LLC

Critic reviews

"Brown’s writing style is focused and succinct, much like the process he describes, and his advice is truly insightful. Anyone looking to start a business or expand a current one should take a page from this outstanding book." ( Publishers Weekly)

Good information-a lot of filler

Found the information to be very good and valuable. It did feel like the author was trying to fill a word count or a page requirement. Throughout the book he would start describing something & would say "we'll get to that shortly." It got annoying after a while. Good info though & would recommend to someone wanting advice on starting their business.

great book

I really enjoyed listening the book. I'm motivated to take my first step to creating a business.