Enchantment

The Art of Changing Hearts, Minds, and Actions

By: Guy Kawasaki

Narrated by: Dan John Miller

Length: 4 hrs and 49 mins

Publisher's summary

Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled....

• A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas
• A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern
• A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base
• A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always- wise "wisdom of the crowd."

©2011 Guy Kawasaki (P)2011 Penguin Audiobooks

Enchanting read/listen

Pretty quick listen with a lot of helpful checklists and Not-to-Dos on your journey to enchant people.

I like how Guy tacked all aspects from enchanting by listening to persuading to delivering and to ultimately being able to discern those situations when you should give in or resist enchantment.

It's one of those books that you would be reading two times or more.

I rated performance a little low because the audio felt a little rushed.

Kind of disappointed.

Expected more due to high levels of marketing surrounding Guy. I guess marketing is his background. The book has some nice elements but enchantment is really just a rewritten book of the same old stuff

An Enchanted Review

This is my first review on Amazon. And I did it because Guy asked me to. I was enchanted.

He mentioned in the book how he makes a strong effort to respond to emails, so I decided to give it a try. I shared my thoughts with him on the book and he actually responded to me. Now that's enchantment!

As I told Guy, I downloaded it from Audible. The lessons mixed with real life stories were inspiring and insightful. I also believe it helped me to focus and make great first impressions in some recent meetings.

Working in politics and government, I see real value in the book for candidates, campaign managers and anyone already in elected office. I also think it's great for anyone looking to change jobs or even start their own business. I definitely plan on listening to it again and taking a look at some of his previous books too.

Insight into why we like some things; love others

Guy Kawasaki is a great writer who includes humour and personal experience to make his point. If you've ever wondered why you like some products, but really love others, this book is for you. It gives insight into how you too could "enchant" people to your way of thinking or in relation to your product or business. Good listen.

Outstanding!!

What did you love best about Enchantment?

This is the "How To" book for selling today. He is specific and clear, practical and real life. It has a lot of qualities that seem like a modernization of "How to Win Friends and Influence People". Good solid information and well presented.

A Meal of Cotton Candy

This book offers a very high-level overview of some of the psychology and research behind the elusive notion of being 'enchanting'. There is very little original content, as Kawasaki borrows from a vast array of other authors, including Malcolm Gladwell and Robert Cialdini. This book is a great jumping off point if you're looking for other sources that will drill down deeper into a particular subject. This book does a good job of explaining 'what to do' but without the critical 'how to do it' part. I found it to be dis-jointed as it jumped from subject to subject. Thrown in are a number of 'real life' stories, which were mildly interesting, but didn't appear to have much to do with the subject matter. As an avid reader of books in this category, reading Enchantment was like sitting down to dinner and being fed only cotton candy.

Not Very Enchanting

What did you like best about Enchantment? What did you like least?

The concept of enchantment is what attracted me.

Has Enchantment turned you off from other books in this genre?

No, but it has not given me much hope that business books can evoke the feeling of magic that can inspire me to be different than I am.

Which character – as performed by Dan John Miller – was your favorite?

There were no characters portrayed.

Who do you think would benefit most from listening to Enchantment?

Someone who has not listened to a lot of other books like this one.

The kind of guy you'd like to meet

This audio book is very value based and even made me laugh a few times. The audio is clean and easy to understand. I was able to take away a few very good points on enchanting others.

Must have for people living on the net.

Would you recommend this audiobook to a friend? If so, why?

I would recommend this book to any body who publish things on the net.

Was this a book you wanted to listen to all in one sitting?

You can listen to the book in one shoot and then listen to it again to get more information on how to be a good enchanter.

Expected more from Guy Kawasaki

Would you recommend this book to a friend? Why or why not?

No, there are better books than this

How would you have changed the story to make it more enjoyable?

I am not a author to suggest, but I did not enjoy.

What three words best describe Dan John Miller’s voice?

Voice was great

Do you think Enchantment needs a follow-up book? Why or why not?

No