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Enchantment Audiobook

Enchantment: The Art of Changing Hearts, Minds, and Actions

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Publisher's Summary

Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled....

  • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas
  • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern
  • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base
  • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always- wise "wisdom of the crowd."

©2011 Guy Kawasaki (P)2011 Penguin Audiobooks

What Members Say

Average Customer Rating

3.8 (399 )
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Performance
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  •  
    Yung Wei 06-30-15
    Yung Wei 06-30-15
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    "Disappointed"

    This is a "trust me on this trust me on that" book with no explanation. Even if he gave a reason, it is really weak. Specially after listening to The Power of Habit and How to win friends and influence people.
    He is such a great lecturer (which made me purchased his book) but his book is no as good.

    0 of 0 people found this review helpful
  •  
    MARIAH 06-24-15
    MARIAH 06-24-15 Member Since 2015
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    "Enchanting read/listen"

    Pretty quick listen with a lot of helpful checklists and Not-to-Dos on your journey to enchant people.

    I like how Guy tacked all aspects from enchanting by listening to persuading to delivering and to ultimately being able to discern those situations when you should give in or resist enchantment.

    It's one of those books that you would be reading two times or more.

    I rated performance a little low because the audio felt a little rushed.

    0 of 0 people found this review helpful
  •  
    William R. Mcleod Doha, Qatar 02-23-15
    William R. Mcleod Doha, Qatar 02-23-15 Member Since 2014
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    "Kind of disappointed."

    Expected more due to high levels of marketing surrounding Guy. I guess marketing is his background. The book has some nice elements but enchantment is really just a rewritten book of the same old stuff

    0 of 0 people found this review helpful
  •  
    Robert MORAGA, CA, United States 06-26-14
    Robert MORAGA, CA, United States 06-26-14 Member Since 2014
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    "Interesting, but far from enchanting"
    What did you like best about Enchantment? What did you like least?

    Solid ideas, but nothing innovative.


    Would you recommend Enchantment to your friends? Why or why not?

    Maybe if they were in marketing.


    If this book were a movie would you go see it?

    I couldn't imagine this as a movie.


    0 of 0 people found this review helpful
  •  
    Brad Topeka, KS, United States 01-13-14
    Brad Topeka, KS, United States 01-13-14
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    "Expected More"
    Would you try another book from Guy Kawasaki and/or Dan John Miller?

    Maybe


    If you’ve listened to books by Guy Kawasaki before, how does this one compare?

    First one, to bad.


    What three words best describe Dan John Miller’s voice?

    OK, acceptable, good


    Who do you think would benefit most from listening to Enchantment?

    I'm just not real sure


    Any additional comments?

    Nope, First, remember that your goal in academic writing is not to sound intelligent, but to get your intelligent point across.

    0 of 0 people found this review helpful
  •  
    William SALEM, OREGON, United States 05-10-13
    William SALEM, OREGON, United States 05-10-13
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    "Very good "update" to Carnegie's principles"

    While Dale Carnegie's work is certainly applicable today, I like how this book updates it and demonstrates how the principles still apply. This is certainly not merely a retelling or updating of the Carnegie book, but rather further demonstration how those basic principles continue to work.

    0 of 0 people found this review helpful
  •  
    Steve Vancouver, BC, Canada 03-18-13
    Steve Vancouver, BC, Canada 03-18-13 Member Since 2014
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    "Problems with Audio at end of chapters"
    What would have made Enchantment better?

    There was a problem with the Audio in numerous chapters
    There was an Echo for numerous seconds to a point where you could not hear the Audiobook, this happened in numerous chapters.


    0 of 0 people found this review helpful
  •  
    Thomas RIVERSIDE, CA, United States 02-09-13
    Thomas RIVERSIDE, CA, United States 02-09-13 Member Since 2012
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    "In Depth Common Sense"

    The book is well written, but it didn't have any take-aways for me. As long as you apply a little common sense, and try to be likeable, then this book doesn't really have to much going for it. If you have trouble being likeable, then this would be a great read.

    0 of 0 people found this review helpful
  •  
    Jason Digby, Nova Scotia, Canada 01-24-13
    Jason Digby, Nova Scotia, Canada 01-24-13 Member Since 2016
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    "Insight into why we like some things; love others"

    Guy Kawasaki is a great writer who includes humour and personal experience to make his point. If you've ever wondered why you like some products, but really love others, this book is for you. It gives insight into how you too could "enchant" people to your way of thinking or in relation to your product or business. Good listen.

    0 of 0 people found this review helpful
  •  
    Dena Longmont, CO, United States 12-15-12
    Dena Longmont, CO, United States 12-15-12
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    "Excellent!"
    Would you listen to Enchantment again? Why?

    This is a good book with specific steps and examples. It was entertaining to listen to with plenty of meat to apply to your business. Enjoy!


    0 of 0 people found this review helpful

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