Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled....
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always- wise "wisdom of the crowd."
©2011 Guy Kawasaki (P)2011 Penguin Audiobooks
This is a "trust me on this trust me on that" book with no explanation. Even if he gave a reason, it is really weak. Specially after listening to The Power of Habit and How to win friends and influence people.
He is such a great lecturer (which made me purchased his book) but his book is no as good.
Pretty quick listen with a lot of helpful checklists and Not-to-Dos on your journey to enchant people.
I like how Guy tacked all aspects from enchanting by listening to persuading to delivering and to ultimately being able to discern those situations when you should give in or resist enchantment.
It's one of those books that you would be reading two times or more.
I rated performance a little low because the audio felt a little rushed.
Expected more due to high levels of marketing surrounding Guy. I guess marketing is his background. The book has some nice elements but enchantment is really just a rewritten book of the same old stuff
Solid ideas, but nothing innovative.
Maybe if they were in marketing.
I couldn't imagine this as a movie.
First one, to bad.
OK, acceptable, good
I'm just not real sure
Nope, First, remember that your goal in academic writing is not to sound intelligent, but to get your intelligent point across.
While Dale Carnegie's work is certainly applicable today, I like how this book updates it and demonstrates how the principles still apply. This is certainly not merely a retelling or updating of the Carnegie book, but rather further demonstration how those basic principles continue to work.
There was a problem with the Audio in numerous chapters
There was an Echo for numerous seconds to a point where you could not hear the Audiobook, this happened in numerous chapters.
The book is well written, but it didn't have any take-aways for me. As long as you apply a little common sense, and try to be likeable, then this book doesn't really have to much going for it. If you have trouble being likeable, then this would be a great read.
Guy Kawasaki is a great writer who includes humour and personal experience to make his point. If you've ever wondered why you like some products, but really love others, this book is for you. It gives insight into how you too could "enchant" people to your way of thinking or in relation to your product or business. Good listen.
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