Here's how entrepreneurs find the next big thing - and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble?
Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge-fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled. Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies - they overturn entire industries. He offers 12 surprising and controversial rules for these radical entrepreneurs, such as:
Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity - or miss the boat?
©2011 Andy Kessler (P)2011 Gildan Media Corp
"Mr. Kessler has written an entertaining business book, in which it is more than possible to learn something. That is a rare combination." (The New York Times)
Free market conservatives will eat this up. Liberals will learn a trick or two but will have to suffer to get to those nuggets. In the end, parts of this are a must read for any Entrepreneur that wants to build a big business.
I loved much of his inside insights, but he forces me to suffer through his trivial, shallow, rationalizations of his life long career choice around topics like the free market economy, waist and destruction of the environment, unions and more. He beats a dead horse on many occasions with his no bull style of writing that more than being of a "tell it like it is" genre just makes him sound like a bastard. Walter Dixon the narrator pushes this style with a purposeful consistent sarcastic drone that at times gave me a head ache. Like a wooden roller coaster it's a bumpy ride with thrills that make it worth it in the end, but leaves you with a back ache.
While this author has some very good points such as how many professions like attorneys and industries like insurance, and governmental business and many with unions that make things inefficient, (and charge to much for the service) and make people say" I dare you to report me for bad service" (such chrysler customer service) charge too much. Very good points! He also explains why the charge is too much, in detail and it makes good sense.
However, he seems locked in predetermined thoughts about people that is not very progressive to say the least for example..." slackers are easy to spot, white guys with dreadlocks, people who hang around Starbucks, women in long dresses made out of old drapes" What is he talking about???? He does not say why or understand why athletes are paid well ( they make many others wealthy, advertisers, owners, sports wear ect. also they help create jobs!.) He goes in to genius thoughts, to some type of mentally altered patient ranting almost.
Somewhat insightful, interesting and different if anything else.
I took off one star because I really didn't appreciate the author labeling athletes and doctors as "thieves" because they generally overcharge for their services and do little to advance society as a whole. I'll have to listen to that chapter again to get the full grasp of what he's talking about.
Aside from that, I do agree with his overall point that technology "eats people" by devouring jobs. I also agree with the author in that this is a necessary part of society's advancement. It's hard to understand how unions slow economic growth until he compares public transit in China to that of New York and offers other examples of how unions delay technological progress. Very thought provoking, though a bit unsettling.
Kessler has a lot to tell about what works and what won't work in the business of entrepreneurship. Kessler knows how to tell a story.
Here is the whole point this book has,
Buisness is good for humanity and makes is the driving force behind progress and the increased standard of living for everyone.
It keeps driving this point home, through a very self entitled, self boasting name dropping seven hours. there are much better books out there.
Let it flow
Some of the points he makes are refreshing but the rest are very narrow minded opinions none of them really backed by any truth.
Nope. With this book I can tell where the author stands with this world and his other book probably are the rehash of his very two dimensional point of views.
It's clear Andy is a Republican by his views on government and policy but this book is not about politics. This book hovers around a couple key concepts about what really moves the needle when it comes to the prosperity of our country. He explains his ideas very clearly and it a way that just makes good sense.
It was refreshing to enjoy honesty in the face of so much irritating walk-on-eggshell politically-correct touchy-feeling garbage that's floating around. This is good stuff and should be mandatory for all.
The funny thing is that I signed up for Audible to obtain a different book that wasn't nearly as good. I selected this one as part of the free sign-up credit, based upon a suggestion ad in the side-bar! That's the first ad I'm glad to have seen.
Now, I can't wait to hear other books by Andy. It had a perfect mix of serious knowledge and light humor to make each section as enjoyable as the last. I plan to listen to this one over and over. It gave me the motivation to move some of my business ideas out of my head and into reality -- especially ideas that have the potential to create wealth, rather than simply shift some of what's left into my pockets.
Wow this book brings some really cool insights. The reader is required to put their moral view of how the world is supposed to be aside. This book is specifically anti-hippy while revealing the workings of productivity and how technology is making us more productive by removing people from the work equation.
That's the book in a nutshell. Great book. Dang it's long though.... 4 stars.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.