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ESPN: The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports | [Anthony F. Smith, Keith Hollihan]

ESPN: The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with its many partners and how the company handled mistakes and missteps along the way.
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Publisher's Summary

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with its many partners and how the company handled mistakes and missteps along the way - from the humble beginnings of ESPN as an underrated start-up to the pinnacle of its success as a major industry player.

©2009 Anthony F. Smith and Keith Hollihan; (P)2009 Audible, Inc.

What the Critics Say

"Any sports fanatic can appreciate what ESPN has done for sports viewing. ESPN: The Company provides keen insights into the business plan, leadership, and passion that dramatically changed the scope of sports television." (T. Boone Pickens)

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  • Ole
    Bergen, Norway
    5/5/12
    Overall
    "Undressed"

    "Those guys have all the fun - Inside the world of ESPN" have made this book 100% redundant. I claim it would never have been released "Those guys have all the fun" had been released first.

    "ESPN: The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports" tries to explain the success of the company. Anthony Smith deals with leadership and strategy, which is his field. It gives the book a very top heavy view on the company. This CEO did this and lead this way, the other one had another approach. As a case study for a student of the same field, this book is probably interesting. Problem is "Those guys have all the fun" does the same thing - times 10. A.Smith states in the book - "This is not going to be about kiss and tell" - on the other hand "Those guys have all the fun" is all about kiss and tell. It dives into the company and show both all sides - good and bad.

    I'm already tired of writing this review. This is a far inferior product. "Those guys have all the fun" will forever be the gold standard for books dealing with ESPN. On the same scale "ESPN: The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports" measure in as tin foil. Don't waste your time on it like I did.

    0 of 0 people found this review helpful
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