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ECommerce Marketing: How to Drive Traffic That Buys to Your Website Audiobook

ECommerce Marketing: How to Drive Traffic That Buys to Your Website

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Publisher's Summary

If you want to increase the sales of an eCommerce website, you need traffic that buys.

In eCommerce Marketing, I reveal exactly how to approach the nine key marketing methods every eCommerce business should consider. I'm not going to bore you with "click here", "click there"; I'm not going to put you through endless strategic analysis. eCommerce Marketing is all about helping you understand the fundamentals of each marketing method so you can:

  • Identify which marketing methods should work for your business
  • Understand how to use them
  • Avoid wasting money on the wrong projects
  • Put in place a marketing plan that will work for you

The nine marketing methods covered:

  • Content
  • Email
  • Social media
  • Brand
  • Offline
  • Search
  • PPC
  • Remarketing
  • Partnership

These key marketing methods will bring your eCommerce site traffic that buys. Not all of them will work for every business. Not all of them will work overnight. Of course, all of that is covered in the book.

©2013 Kernu Ltd, eCommerce MasterPlan (P)2015 Kernu Ltd, eCommerce MasterPlan

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