Learn to make your small business marketing as simple, effective, and affordable as duct tape.
In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.
In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:
This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.
©2011 John Jantsch (P)2011 Gildan Media Corp
No I had a hard time taking notes about the resources mentioned in the book
Very practical book with a couple of hundred marketing ideas! I love books like this that are real and no-nonsense.
A must-listen audio book!
This was a amazing book I learned more about marketing in this one book than I have in 15 years of running a very Successful Automotive shop. If You want a hand book of how to run your business marketing and grow you business than look no further John is A Rock star. If You follow his model for marketing and conduct your business in A ethical and upstanding manor and support your community their is no way you can fail!!!! Oh And use a marketing Calendar. I got this book in Audio form big bonus John has a very pleasant voice and is very fun and entertaining to listen to. I am on my 3rd listen to this book and learn something new every time. Thank You John.
One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.
I would recommend this to any Small business wanting to learn how to leverage the World of internet marketing to level the playing field for themselves against the BIG retail giants.
Its breadth of content.
Listening is always a more powerful "Learning" experience , your memory claiming of the information is so much more definite and the audio process allows you to replay instantly what you need to clarify what you heard when reading creates the process of "Lazy Learning" were you tend to not reread a section that you should have because our minds are "Conditioned" to just keep reading rather then review.
READ THIS BOOK!
Small Is The New Big - Seth Godin
It made me hyperventilate discovering all of the options out there. I had to listen twice just to be able to make notes on the plethora of sites and services that await out there.
MUST READ for anyone that is tired of playing by the big guys rules but creative and energetic enough to write and pursue their own. It's doable...
Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.
Want to do a better job marketing your small business or your multi-national corporation? I promise there is something in this book for you. This is a solid treatise on how to intentionally grow you fan base and your bottom line!
Real world, down to earth and immediately applicable stuff! This book delivers the goods.
Nope! This book needs to be digested and applied in bite sized pieces. It is that rich with content.
Buy it, use the ideas and the price you pay for the book is chump change!
I have Read (listen to) this book twice now and I have only have it in my library for a month.
Had read the book, thought the update was right on target.
Download quality is tinny
"Excellent Book but Audible Sucks"
Be careful about buying from Audible.
I assumed that, as a company owned by Amazon I would have the same easy time as I do with music downloads.
But these downloads from Audible come in a special format that means you can't transfer over to your mp3 player unless it is one of those that work. My Sony Walkman doesn't.
Not good enough Amazon - you've built your reputation on high customer trust but experiences Audible could destroy it.
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