Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
©2011 Columbia University Press (P)2016 Audible, Inc.
Inspiring for managers and consultants. Easy to follow logic. Substantial expertise is given. Easy to use tools. Would like more real Business cases examined, but I will read also the 10 examples book of the same authorised.
"One life, a missionaries lifestyle."
Compelling, Delightful Design
It would be hard to compare this book to anything remotely close, other than to say methods relating to "design thinking."
Haven't come across the narrator before, but she sounds delightful.
A reference book, to come back to and listen on many sittings to absorb empathy.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.