We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Designing Breakthrough Products (Harvard Business Review) Periodical

Designing Breakthrough Products (Harvard Business Review)

Regular Price:$1.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Roberto Verganti, a professor of the management of innovation at Politencnico di Milano, writes about how companies can systematically create innovations that customers don’t even know they want.

This article was first published in the October 2011 issue of Harvard Business Review.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.

©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.

What Members Say

Average Customer Rating

3.6 (10 )
5 star
 (3)
4 star
 (2)
3 star
 (4)
2 star
 (0)
1 star
 (1)
Overall
3.8 (8 )
5 star
 (3)
4 star
 (1)
3 star
 (3)
2 star
 (1)
1 star
 (0)
Story
3.9 (8 )
5 star
 (3)
4 star
 (1)
3 star
 (4)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Michael J Borger 06-17-15 Member Since 2011
    ratings
    REVIEWS
    55
    2
    Overall
    Performance
    Story
    "It is what it says"

    Well presented article on how an organization might plan product breakthroughs. Entire article revolves around a single story but I think it is stronger for not digressing. It does not fully prepare the reader for the implementation but discusses several of the strategies.

    0 of 0 people found this review helpful
  •  
    Jennifer Bozeman, MT, United States 11-30-11
    Jennifer Bozeman, MT, United States 11-30-11
    HELPFUL VOTES
    12
    ratings
    REVIEWS
    35
    13
    FOLLOWERS
    FOLLOWING
    1
    1
    Overall
    Performance
    Story
    "kinda boring"

    I dont have much to say about this one, kinda boring, not much new info.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.