The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.
This article was first published in the June 2008 issue of Harvard Business Review.
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©2008 by the President and Fellows of Harvard College, All Rights Reserved; (P)2008 Audible Inc.