This article was first published in the June 2008 issue of Harvard Business Review.
©2008 by the President and Fellows of Harvard College, All Rights Reserved; (P)2008 Audible Inc.
Yes. It is short but it gives a few good examples of how incorporating design thinking into the product development process up front vs. at the end made all the difference. Its been my experience and, from what I can tell, the experience of the overwhelming percentage of inventors and product developers to try to solve a problem before understanding what the market sees as the real problem. That leads to small ideas with narrow if any markets.
The examples were eye opening. They gave me a great feel for what "Design Thinking" really means and how its invaluable.
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