In her new book Accounting for the Numberphobic: A Survival Guide for Small Business Owners, Dawn Fotopulos attempts to reduce the number of small business failures by examining the struggles of owners attempting to turn their hobbies into jobs. Fotopulos argues that the key to success will not come from a constant attempt to attract new customers, but rather adopting a strategy in which owners successfully manage what they already have. Dawn believes that in order to be successful, owners must be able to first observe what has been going on in their business, while at the same time look ahead to predict possible outcomes in the near future.
©2014 Dawn Fotopulos (P)2014 American Management Association International
I've listen to the actual book which is discussed here. This a radio show interview about the book. It's like paying for a single segment of a late night talk show with an author as the guest.
The actual book is great, fantastic actually. One of the best accounting books I've listen to or read out of a number of them. Just don't waste your time on this quick segment.
Sorry Dawn : /
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