We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.
Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:
Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why.
©2010 Mark Jeffery (P)2012 Audible, Inc.
Practical, Intelligent, Necessary: Now I can't submit until I add 12 more words. Review rules are crazy.
I am not sure who this book was directed at. As a practicing online marketer, I found absolutely nothing of value in the book. Maybe because I already am tracking everything I can. I guess if you are one of those people who spends millions on a TV and radio ad budget with zero tracking, this book has good insight. For small internet marketers who are doing extensive tracking this book adds almost no value at all.
Some of the economic and accounting equations need print resources, but it's well worth the price of admission to be exposed to the new realities of the digital economy.
I would buy it at amazon rather than listen. Good book just not the best to listen to
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