Irrational behavior is a part of human nature, but as MIT professor Dan Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart, and why honest people may steal office supplies or communal food, but not money.
©2014 Dan Ariely (P)2014 American Management Association International
Always moving. Always listening. Always learning. "After all this time?" "Always."
I finished listening to "Predictably Irrational: The Hidden Forces That Shape Our Decisions" (2008) a couple of weeks ago, and I really enjoyed it. Ariely explains complex studies on Behavioral Economics in a way that's easy to understand and apply.
"Dan Ariely on Understanding the Logic Behind Illogical Decisions" (2014) is a quick introduction to the concepts explored in "Predictably Irrational". I listened to this AMA (American Management Association) second, and it was a complement to the much longer book.
Ariely himself was actually interviewed for the podcast, and he's a lively speaker.
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