Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up.
In Customer Mania!, Ken Blanchard, one of America's biggest best-selling authors and inspiring business leaders, writes of the key to customer service; creating a people-oriented, performance-driven, customer-first organization. Packed with practical insights, Customer Mania! emphasizes four critical steps:
From CEO to middle manager to the person facing the consumer, Customer Mania! is a vital tool for enhancing their experience and their customers.
©2004 Blanchard Family Partnership, Fred Finch and Jim Ballard; (P)2004 Simon & Schuster Inc. SOUND IDEAS is an imprint of Simon & Schuster Audio Division
Book should have been titled "Yum Brands," not Customer Mania. Nothing more than a documentary on Yum Brands (or maybe advertisement for their stock). Some good ideas, but nothing new. I guess I'm just a Jim Collins fan. I wish Ken could have studied a good half dozen different companies looking for great customer service.
Ken Blanchard is not only a great author, but a great narrator too. This book re-opened my eyes to becoming a more successful, people-focused leader and company. I have required all of our top management to listen/read this book. Enjoy!
The book provides an fascinating insight into the world of big business. It particularly focuses on a large multinational food chain, so if you are looking for something that resonates with a small business this might not be the book for you. Having said that, there are loads of useful tips and ideas that would help businesses of any size.
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