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Customer Loyalty: Strategies | [James L. Heskett, Thomas O. Jones, Frederick F. Reichheld]

Customer Loyalty: Strategies

How do you bring your organization's focus back to the customer? What role does employee loyalty play in building customer loyalty? This collection from Harvard Business Review addresses these questions and offers advice to executives on implementing new strategies.
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Publisher's Summary

These articles from Harvard Business Review address the following questions: How do you bring your organization's focus back to the customer? What role does employee loyalty play in building customer loyalty? This collection addresses these questions and offers advice to executives on implementing new strategies. These articles are available in audio format exclusively through Audible.

Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.

©1993, 1994 by the President and Fellows of Harvard College, All Rights Reserved; (P)1997 Audible Inc.

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