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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
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Customer Centricity
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Publisher's summary
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: In the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management, and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.
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Story4 out of 5 stars 1,268
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 132
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Performance4.5 out of 5 stars 98
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Story4.5 out of 5 stars 96
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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4 out of 5 stars
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The Amazon Way
- By Amazon Customer on 04-21-23
By: John Rossman, and others
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 173
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Performance4.5 out of 5 stars 158
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Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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The Star Principle
- How It Can Make You Rich
- By: Richard Koch
- Narrated by: Richard Aspel
- Length: 7 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 130
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Performance4.5 out of 5 stars 100
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Story4.5 out of 5 stars 103
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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5 out of 5 stars
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Makes perfect sense
- By Lorcan McNeela on 10-28-14
By: Richard Koch
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The Nuclear Effect
- The 6 Pillars of Building a 7+ Figure Online Business
- By: Scott Oldford
- Narrated by: Gary Tiedemann
- Length: 6 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 105
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Performance4.5 out of 5 stars 89
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Story4.5 out of 5 stars 88
In The Nuclear Effect, Scott Oldford shows you how to scale a profitable, multimillion-dollar business and keep the money you make. By following Scott’s six pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
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5 out of 5 stars
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Really enjoyed it
- By Blake O on 10-29-20
By: Scott Oldford
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 1,352
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Performance4.5 out of 5 stars 1,073
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Story4.5 out of 5 stars 1,068
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 319
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Performance4.5 out of 5 stars 259
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Story4.5 out of 5 stars 258
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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1 out of 5 stars
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 1,178
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Performance4.5 out of 5 stars 993
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Story4.5 out of 5 stars 985
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Strategy Beyond the Hockey Stick
- People, Probabilities, and Big Moves to Beat the Odds
- By: Chris Bradley, Martin Hirt, Sven Smit
- Narrated by: David Marantz
- Length: 6 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 169
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Performance4.5 out of 5 stars 142
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Story4.5 out of 5 stars 140
To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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5 out of 5 stars
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Ok beginning, superb finish
- By Rancher on 01-01-21
By: Chris Bradley, and others
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 72
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Performance4.5 out of 5 stars 64
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Story4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 17,362
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Performance4.5 out of 5 stars 14,275
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Story4.5 out of 5 stars 14,178
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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3 out of 5 stars
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Overall4 out of 5 stars 111
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Performance4 out of 5 stars 89
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Story4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 221
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Performance4.5 out of 5 stars 187
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Story4.5 out of 5 stars 187
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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5 out of 5 stars
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A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
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The Halo Effect
- ...and the 8 Other Business Delusions That Deceive Managers
- By: Phil Rosenzweig
- Narrated by: Jim Manchester
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 275
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Performance4.5 out of 5 stars 209
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Story4 out of 5 stars 214
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
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5 out of 5 stars
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slow start
- By michael on 01-03-10
By: Phil Rosenzweig
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 26,853
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Performance4.5 out of 5 stars 22,807
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Story4.5 out of 5 stars 22,660
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,191
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Performance4.5 out of 5 stars 1,007
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Story4.5 out of 5 stars 1,005
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
What listeners say about Customer Centricity
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Mystery Tribune
- 10-15-23
Good overview but the subject has aged fast
This book provides a nice overview of the subject but it has aged fast as this field is evolving rapidly (thanks to availability of access to more and richer data and rise of digital-first businesses).
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Placeholder
- 01-18-18
Good to understand CC but I'm unsure abt academics
Good to understand CC as a concept but I'm unsure if this can be used for teaching.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- LivingProof
- 04-11-17
Good executive briefing on Customer Segmentation
this is a good high level overview on Customer segmentation. would recommend it for anyone involved in marketing or building a business.
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1 person found this helpful
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- CAtfield
- 07-16-21
Academic treatment of a much more complex topic
For a far better, more balanced treatment of this topic try out the discipline of market leaders. Fader’s presentation of this complex topic screams of an academic who may have never actually implemented any of his thoughts in the real world. While he does discuss various benefits to his approach, he also seems to ignore the monumental costs that would be associated with implementing them.
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