Strategic hardball is about playing rough and tough with competitors; strategic curveball is about outfoxing them. It involves getting rivals to do something dumb that they otherwise wouldn't (that is, swing at a pitch that appears to be in the strike zone but isn't) or not do something smart that they otherwise would (that is, fail to swing at a pitch that's in the strike zone but appears not to be). In this article, George Stalk, Jr. describes four types of curveballs you can throw your competitors.
From the September 2006 issue of Harvard Business Review.
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©2006 by the President and Fellows of Harvard College, All Rights Reserved; (P)2006 Audible Inc.