Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the best-selling hardcover edition.
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.
By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.
©2009 Gary Vaynerchuk; (P)2009 HarperCollins Publishers
I have the hard cover of this book, and ordered the audio to read along with it, and Gary gives his audible customers a treat by adding commentary, often straying from the text to inject little (and sometimes BIG) bonuses; it's like he's talking right to his fans! And the book is rich with information - worth several listens! Have your pen and paper ready, this one is worth taking notes on!
The author is obviously passionate about the topic, but I got tired of the high-school-teenager-style of writing. "Awesome!" "Crush it!" "Totally sick!" It wore on me.
But the reason for my low review isn't because of the author's verbage. It's because, like many business books, it just didn't leave me with any real insight as to how I can change my business to apply the ideas. The actual "how to do it" chapters were pretty old news to me. Get a blog, use this or that technology, what social media sites are best, etc. I'm looking for how to use those technologies better, with specific tips.... not what tools are best.
The one thing in the book that helped me and has stuck with me is the chapter on caring. Changed my perspective.
I don't think I would have bought this book if I could go back in time, but that's just my personal preference. I'm sure there are many thousands who find this book to be useful.
In my opinion, the best small business book ever written is "The E-Myth Revisited." I read that book and it completely changed my business.
Not necessarily a bad book, but if you've done anything with marketing or web branding this will come off as very basic and obvious. It should have been called "Personal Branding for Idiots". I really got nothing new out of this book and it was quite painful to finish.
If the author provided any substance at all it might have been worthwhile.
self-serving worthless information
Total disappointment - this guy must love to hear himself talk
Learn, understand, then decide whether you accept or reject.
It starts with promises of methods to start doing what you love, then goes on to become a redundant ramble about the benefits of having a personal website and the evils of corporate workplaces, which turned out to be difficult to swallow.
I've never heard of this guy before, and his repetitive plugging of his work at Wine Library TV (and he mentions that A LOT) becomes extremely irritating halfway through.
Also, the author/narrator is talking as if he's the obnoxious guy hanging out with the gang. If I had a penny for every time he said "Are you ready for this?" I'd easily have more than I paid for this purchase. I wanted an audiobook to listen to, not a guy who thinks he's cool telling the rest of us how we got it all wrong and he didn't.
I'm an info-junkie, so when I'm not online or reading, I'm listening to a book or podcast.
Let's be honest: For a long time, most audio books have been a compromise--they're something you consume when you're too busy to sit down and read the book yourself.
Only rarely does an audiobook match up to the print version, let alone exceed it, even when it's read by its own author.
This is one of those times. I bought the print version over the holidays but it kept disappearing (people in my family kept nicking it). So I downloaded the audio and there was just no comparison--it's twice as good as the book. Print just does not do the material--nor it's charismatic author-- justice.
The premise of the book is as simple as it is powerful: Social networking platforms are creating unprecedented opportunities for anyone with the drive and the persistence to go after them.
And nobody can deliver the message better than "Garyvee". He's funny, inspiring and irrepressible.
And he has a terrible time "sticking to the script", as he puts it, which means the audiobook is chock-full of "bonus material" you won't find in the print version.
I think that, like me, a lot of people will end up buying both formats, using the book as a quick reference/refresher and the audio download for inspiration and motivation.
But if you have to choose, definitely get the audio book--you won't be disappointed!
This book is really only for those with very little common sense and those that have not taken a Business 101 course or can't find a better business start-up book. Vaynerchuk should have bought a better ghost writer and taken a lot more business courses.
Admittedly, this book started off like I was listening to a Gary V. podcast. I missed the "actor" sound of the common audiobook orator. But, how else could you listen to "CRUSH IT"? Once I got over my audiobook snobbery, the content of the book smacked up side the head.
Gary V. delivered only as he could, the simple truth of how to be happy and successful at the same time. Work hard, do what you love. work hard and then work even harder. It definitely gave me a jolt of reality and energy to pursue my passions.
this book needs to be listened to, rather than read. You can't get the passion from Gary V.'s voice without hearing Gary V. One piece of advice, though, don't drive and listen. His passion may cause you to swerve off the road on a couple of occasions.
I'd rate this book a 90.
If you like Gary, you will like this book. If you have never heard of the guy, I recommend you check out Wine Library TV.
Be aware. He is not the best reader in the world. He fumbles a bit, but I would not have wanted anyone else to narrate this book. It is his message and he was right to be the voice reading it.
An honest and spot on take on the way Gary sees opportunities in the rapidly changing environment the internet has created. Thanks, Gary for all that you give.
The Successful Geek
I loved this book. Gary tells you how it is, what to do and why to do it. There aren't any short cuts to success, but this is a great roadmap to get to where you want to by doing what you love.
I originally got the hard cover version and it was nice to have because it had a checklist in the back. This was an amazing buy though because there are extra things in this version that aren't in the written version.
"I pledge to crush it!"
Crush it! is about the ongoing social media revolution and how best to utilise it for business and life (in the Author's case, the two are very much entwined)...
Gary Vaynerchuck, it?s fair to say, is an acquired taste, especially for the British audience. Exploding with new yorican spirit and enthusiasm I can see why some people might find him irritating. For me, his enthusiasm was infectious. It was great that he himself was reading the audiobook. He reads it with real passion and also kept veering off script, giving you updates and further insights into what was originally written.
He?s obviously a bit of a geek (understatement!) and I don?t think I?ll ever be fully sold on the benefits of using social media as a career tool in the same way he uses it (which seems to be 24/7!) simply because I?d rather be doing other things than look at a screen all day and night.
I?m one of those people who avoid something just because everyone else is doing it. Gary Vaynerchuk has made me see the error of my ways and I now endeavour to embrace all things social media. I found this book a great source of knowledge and inspiration and it has made me feel more decisive about how I?m going to commit to using social media as a tool to help my career and self development
So to sum it up? A great audiobook, especially the off script stuff. Full of passion, full of enthusiasm which I found impossible not to be caught up in, so much so that from this point on? I pledge to crush it!
"Engaging and passionate but not really new."
Gary makes a full engaging and passionate narrator of his audiobook, but most of the content is pretty basic and feels more suitable for a podcast than a packaged audiobook.
Still, it's worth a listen if you've got a spare credit or if the topics it mentions are new to you then it'll give you a great step up on the subjects.
Believes in what he's talking about and is obviously passionate about his subject.
"Like in a gym"
Gary is indeed very enthusiastically pumped up and... It gets transferred to the listeners. Although my DNA is not TV but photography and writing, I am really lucky to stumble upon this book as the content and the truths Gary is talking about are universally applicable everywhere. Most important takeaway for me - Customer Service is paramount in marketing and will separate successful entrepreneurs from corporate behemoths. We know that and have that in the blood but the way Gary explained that rewired my brain and made me realise how truly important it is even in tiny details.
4 stars for a DNA mismatch ;)
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