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Crowdsourcing: The Coming Big Bang of Business and How It Will Change Your World | [Jeff Howe]

Crowdsourcing: The Coming Big Bang of Business and How It Will Change Your World

"Crowdsourcing" describes the process by which the power of the many can be used to accomplish feats that were once the province of the specialized few. Crowdsourcing activates the transformative power of today's technology, liberating the potential within us all. It's a perfect meritocracy, where age, education, and job history no longer matter. If you can perform the service, design the product, or solve the problem, you've got the job.
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Publisher's Summary

First identified by journalist Jeff Howe in a June 2006 Wired article, "crowdsourcing" describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it's talented, creative, and stunningly productive.

Crowdsourcing activates the transformative power of today's technology, liberating the latent potential within us all. It's a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you've got the job.

©2008 Jeff Howe; (P)2008 Random House, Inc.

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