Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
©2012 Geoffrey A. Moore (P)2012 HarperCollins Publishers
This book may have some good points, but it needs to be updated with more current examples.
It was set in the '90s - the technologies discussed are old. I don't even think the way to reach mainstream consumers is the same.
The examples discussed are very old but the message remains evergreen. After all this is a book of understanding human behavior types and using it in marketing disruptive technology.
Doubtful. They should have never brought this book back from the dead. Although it was entertaining to hear about Apple's new Macintosh computer and all of the Star Wars references and quotes.
Something current regarding marketing, rather than hearing about the consumer dichotomy between Coral suite and Lenox...
Well the Paul Harvey reference made me chuckle...
My reaction was "I just got ripped off" This book is a book about marketing technology that was written in the 80's and then updated for the '90's. The audio portion was published 2012 but the book is the same book written in the '90's.
I have had some problems with the download so its not entirely the authors or narrators fault, but I am struggling to really get into this book. The content is important to me and so I keep trying, but I keep thinking about how those that cant do teach... Its just what keeps going through my head while listening.
It all seems to be based on "looking back" on successes and failures. I think it is easy to look backwards and make judgments, but why not take a stance and make some predictions about companies in the now and future? If you really know your stuff than put it out there for all to judge.
Sure it did/does. Still trying to get through it and maybe I will have some groundbreaking insights once I'm finished.
I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.
He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
Or he could have made me a sandwich while I was reading it. That would have been great.
Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.
"Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.
I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction.
It is hard to overstate the relevance and importance of the technology adoption curve and the chasm inherent in it introduced my Moore. I read the book in the 1990s. It was finally released on audible just this week. The technology adoption curve speaks to the five classes of adopters: innovators, early adopters, early majority, late majority and laggards. The chasm sits between the early adopters and the early majority. If you want to find out why and how to overcome this potential trap, you are going to have read this fascinating work by Geoffrey Moore.
I have made this required reading for my staff in marketing, sales and software documentation. I have also insisted on individuals starting out in tech read this book especially if they are trying to understand how to craft value propositions. It has something for us old grizzled veterans because it reminds of things we forget or sometimes just don’t take the time to do anymore. Sales folks will benefit because it explains why some people buy and some don’t. This is one of those books you'll have to have in your library. You should also have a hard copy to make a ton of notes in the margin.
The newest revolution in high tech is an influx of cloud infrastructure and SaaS business models that have decreased the cost of overhead and R&D for startups for a second Dot Com boom. Many of the concepts apply, but in a world where the SaaS business model is emerging, all pricing expectations are reversed
Timeless marketing principles
This is an incredible book on marketing technology products that, at times, seems out of date. The examples provided may not be applicable. And the level of detail on certain things is a bit much. But the principles and fundamentals make this a must read for entrepreneurs, product managers, marketers, and product developers. Moore provides a structure to move from early adoption to mainstream marketing that is actually applicable to every day business-people. This book was recommended by a mentor of mine as a top 5 must read, and I recommend it likewise to others.
I haven't read the print version, though I will definitely go back to refer to it in the future. The reading of the audio version is terrific.
I definitely wanted to, but the ideas demanded thought and consideration, and it would have been a mistake to listen to it all in one go.
Business & Pleasure
The tools and tips were vey relevant to a wide array of businesses at the high growth stage. It covers some important lessons and examples of how to scale the realistic steps of growth and not expect a rocket ship trajectory.
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