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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers | [Geoffrey A. Moore]

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Publisher's Summary

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Download the accompanying reference guide.

©2012 Geoffrey A. Moore (P)2012 HarperCollins Publishers

What Members Say

Average Customer Rating

4.0 (144 )
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  •  
    Rebecca Savage 01-05-15 Member Since 2014
    HELPFUL VOTES
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    "Outdated"
    What would have made Crossing the Chasm better?

    This book may have some good points, but it needs to be updated with more current examples.


    What was most disappointing about Geoffrey A. Moore’s story?

    It was set in the '90s - the technologies discussed are old. I don't even think the way to reach mainstream consumers is the same.


    2 of 2 people found this review helpful
  •  
    D. Hamp Utah 03-17-13
    D. Hamp Utah 03-17-13 Member Since 2011
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    "Antiquated and irrelevant"
    Would you try another book from Geoffrey A. Moore and/or Mike Chamberlain?

    Doubtful. They should have never brought this book back from the dead. Although it was entertaining to hear about Apple's new Macintosh computer and all of the Star Wars references and quotes.


    What do you think your next listen will be?

    Something current regarding marketing, rather than hearing about the consumer dichotomy between Coral suite and Lenox...


    How did the narrator detract from the book?

    Well the Paul Harvey reference made me chuckle...


    What reaction did this book spark in you? Anger, sadness, disappointment?

    My reaction was "I just got ripped off" This book is a book about marketing technology that was written in the 80's and then updated for the '90's. The audio portion was published 2012 but the book is the same book written in the '90's.


    Any additional comments?

    Useless book.

    6 of 9 people found this review helpful
  •  
    John United States 12-26-13
    John United States 12-26-13 Member Since 2012
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    "Still trying to get through it..."
    What disappointed you about Crossing the Chasm?

    I have had some problems with the download so its not entirely the authors or narrators fault, but I am struggling to really get into this book. The content is important to me and so I keep trying, but I keep thinking about how those that cant do teach... Its just what keeps going through my head while listening.


    How would you have changed the story to make it more enjoyable?

    It all seems to be based on "looking back" on successes and failures. I think it is easy to look backwards and make judgments, but why not take a stance and make some predictions about companies in the now and future? If you really know your stuff than put it out there for all to judge.


    Who would you have cast as narrator instead of Mike Chamberlain?

    Bill O'Reilly


    You didn’t love this book... but did it have any redeeming qualities?

    Sure it did/does. Still trying to get through it and maybe I will have some groundbreaking insights once I'm finished.


    2 of 3 people found this review helpful
  •  
    BJ Los Angeles, Ca 04-10-13
    BJ Los Angeles, Ca 04-10-13
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    "Misleading Release Date of 2012. content date:1998"
    Is there anything you would change about this book?

    I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.


    What could Geoffrey A. Moore have done to make this a more enjoyable book for you?

    He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
    Or he could have made me a sandwich while I was reading it. That would have been great.


    If this book were a movie would you go see it?

    Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.

    "Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.


    4 of 7 people found this review helpful
  •  
    G. House Sr. Sherborn, MA, United States 12-15-12
    G. House Sr. Sherborn, MA, United States 12-15-12 Member Since 2015

    I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction.

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    "Required reading if you're in the technology biz"

    It is hard to overstate the relevance and importance of the technology adoption curve and the chasm inherent in it introduced my Moore. I read the book in the 1990s. It was finally released on audible just this week. The technology adoption curve speaks to the five classes of adopters: innovators, early adopters, early majority, late majority and laggards. The chasm sits between the early adopters and the early majority. If you want to find out why and how to overcome this potential trap, you are going to have read this fascinating work by Geoffrey Moore.

    I have made this required reading for my staff in marketing, sales and software documentation. I have also insisted on individuals starting out in tech read this book especially if they are trying to understand how to craft value propositions. It has something for us old grizzled veterans because it reminds of things we forget or sometimes just don’t take the time to do anymore. Sales folks will benefit because it explains why some people buy and some don’t. This is one of those books you'll have to have in your library. You should also have a hard copy to make a ton of notes in the margin.

    4 of 7 people found this review helpful
  •  
    rich Minnesota 07-21-15
    rich Minnesota 07-21-15 Member Since 2013

    Business & Pleasure

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    "Very applicable to new & growth companies"

    The tools and tips were vey relevant to a wide array of businesses at the high growth stage. It covers some important lessons and examples of how to scale the realistic steps of growth and not expect a rocket ship trajectory.

    0 of 0 people found this review helpful
  •  
    Luis8a 07-14-15
    Luis8a 07-14-15
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    "Is an old edition of the book"
    What disappointed you about Crossing the Chasm?

    I tought it was the latest edition of the book.


    Has Crossing the Chasm turned you off from other books in this genre?

    No


    Which scene was your favorite?

    just the concepts, the examples are old.


    What character would you cut from Crossing the Chasm?

    The Chasm itself.


    Any additional comments?

    Just that is not the latest edition of the book.

    0 of 0 people found this review helpful
  •  
    Leandro Belo Horizonte, Brazil 03-18-15
    Leandro Belo Horizonte, Brazil 03-18-15 Member Since 2015
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    "Fantastic"

    Mandatory read for tech companies!
    A b c d é f g h I j k l m n o

    0 of 0 people found this review helpful
  •  
    Chandra Gollapudi Dayton, OH USA 03-05-15
    Chandra Gollapudi Dayton, OH USA 03-05-15 Member Since 2013
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    "Timeless classic"

    The examples discussed are very old but the message remains evergreen. After all this is a book of understanding human behavior types and using it in marketing disruptive technology.

    0 of 0 people found this review helpful
  •  
    frazras 02-11-15
    frazras 02-11-15 Member Since 2015
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    "Relevant and useful but gets too specific sometime"

    This was a generally good book, I had to extrapolate certain concepts due to the age of the book and its reference to older concepts and companies

    0 of 0 people found this review helpful

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