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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney | [Lee Cockerell]

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership, the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade.
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Publisher's Summary

It's not the magic that makes it work; it's the way we work that makes it magic.

The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership, the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the 10 practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:

  • Everyone is important.
  • Make your people your brand.
  • Burn the free fuel: appreciation, recognition, and encouragement.
  • Give people a purpose, not just a job.

    Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us, from small business owners to managers at every level, how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

    ©2008 Lee Cockerell; (P)2008 Random House Audio

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    •  
      Garrett Castaic, CA, United States 10-16-10
      Garrett Castaic, CA, United States 10-16-10 Member Since 2015
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      "Brilliant, simple, lessons on leadership"

      I have gorged myself on business books in the last year. This was hands down one of the best. It applies to many areas of life even outside the office. From the newest 'rookie' at a company to the CEO, this has countless rules which can be absorbed and used the moment they are learned. No one argues that Disney has phenomenal customer service. This is a great guide, from an authoritative source on how to relate those practices to your own business and the benefits they will reap.

      2 of 2 people found this review helpful
    •  
      Pepper 10-31-09
      Pepper 10-31-09
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      "Full of valuable content!"

      The most fulfilling leadership audio I have ever listened to. Lee breaks the steps down and gives real examples, constantly giving me something to live up to. I bought this book for leadership roles in community service. Though he talks about CEO's and managers, I found it very easy to apply the basic principles to every day life in my small town. The reader is authentic and his voice soothing and inspiring. I will listen to this time and time again.

      2 of 2 people found this review helpful
    •  
      Matthew Donofrio 06-02-15
      ratings
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      1
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      "one of the best books on leadership!"

      loved it from start to finish! going to start it over asap! buy this book!

      0 of 0 people found this review helpful
    •  
      Kenny 05-28-15
      Kenny 05-28-15 Member Since 2013
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      15
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      "worth listening to"
      Any additional comments?

      Having been at Disney during the hurricane mention in this book I can tell you first hand it is extremely accurate,.

      Other parts of the book are very useful. Definitely some things you can take out of this and learn form / implement.

      0 of 0 people found this review helpful
    •  
      Donald D. Thomas Fort Collins, CO, USA 02-14-15
      Donald D. Thomas Fort Collins, CO, USA 02-14-15 Member Since 2014
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      "The Secrets Behind the Magic"

      I loved the leadership principles and focus of this book. Filled with down-to-earth examples and personal experience of Lee Cockrell. I'd highly recommend this book to any aspiring leader.

      0 of 0 people found this review helpful
    •  
      Michael Serrano 02-13-15 Member Since 2014
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      "what a great book!!"

      loved this from start to finish. lots of actionable advice and tips shared throughout. Really great advice for bringing the MAGIC to everything you do!

      0 of 0 people found this review helpful
    •  
      Shaun Guerrero 02-04-15 Member Since 2013

      My name is Shaun Guerrero

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      "Great content wish it was more energetic"

      Great content. Loved the book. Author read very slow and with not as much energy according to my personal preference with made it less engaging. However I would still recommend this book as well as read others by this author.

      0 of 0 people found this review helpful
    •  
      Stephanie J. 01-08-15
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      "THE Best!"

      I enjoyed this book so much and looked forward to it each day. There were so many great takeaways in this book. I will be referring back to it often! He is a great inspiration!

      0 of 0 people found this review helpful
    •  
      Christopher Mansfield, MA, United States 05-09-14
      Christopher Mansfield, MA, United States 05-09-14 Member Since 2014
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      "Excellent Book, Great Insight!"
      Would you recommend this audiobook to a friend? If so, why?

      Absolutely! For anyone that is a fan of Disney, Lee Cockerell's book Creating Magic is excellent! As the title explains, he does have common sense strategies however common sense is not so common nowadays. His points really do encompass what Disney is all about, and more companies would be better off following his strategies.


      Any additional comments?

      I really liked that the author was also the narrator for this book. It added a personal touch.

      0 of 0 people found this review helpful
    •  
      Tiffany Houston, TX, United States 03-02-14
      Tiffany Houston, TX, United States 03-02-14 Member Since 2013
      ratings
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      7
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      "LOVED THIS BOOK"
      What did you love best about Creating Magic?

      This book was so inspirational and a great learning experience. It taught me a lot about leadership and how to drive performance.


      0 of 0 people found this review helpful
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