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Cracking the Corporate Code: The Revealing Success Stories of 32 African American Executives | [Price M. Cobbs, Judith L. Turnock]

Cracking the Corporate Code: The Revealing Success Stories of 32 African American Executives

Despite decades of social progress and legal reform, minorities still face obstacles on the path to success, both internal and external, from cultural insensitivity to outright prejudice, from isolation to over-scrutiny. Cracking the Corporate Code looks at the factors that have framed the careers of 32 African-American executives, whose accomplishments have made valuable contributions to the success of many organizations.
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Publisher's Summary

Despite decades of social progress and legal reform, minorities still face obstacles on the path to success, both internal and external, from cultural insensitivity to outright prejudice, from isolation to over-scrutiny.

Cracking the Corporate Code looks at the factors that have framed the careers of 32 African-American executives, whose accomplishments have made valuable contributions to the success of organizations ranging from Pepsi, Kraft, GE, Merrill Lynch, and Miller Brewing to Prudential, Sears, Verizon, American Express, Chrysler, and BP. These men and women, in wide-ranging interviews, discuss what motivated them, recount sources of support and conflict, and reveal the strategies they developed to acquire and use power and to achieve undisputed corporate results.

The authors have analyzed the experiences selectively, resulting in a book that is both an inspiration and a call to action. Cracking the Corporate Code is an eye-opening and practical guide for anyone who seeks to blend professional, personal, and cultural identities into an individual formula for success.

©2003 Price M. Cobbs; (P)2009 Audible, Inc.

What Members Say

Average Customer Rating

3.5 (12 )
5 star
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3.8 (6 )
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Performance
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  •  
    Rosamond Gianutsos Sunnyside, NY USA 04-06-10
    Rosamond Gianutsos Sunnyside, NY USA 04-06-10 Member Since 2000
    HELPFUL VOTES
    2
    ratings
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    1
    1
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    0
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    Overall
    "more like a lecture"

    Maybe I gave up too soon, it just seemed that it was all preface. I wanted to read about the lives of these successful people and their unique challenges. Too little biography and too much lesson.

    2 of 2 people found this review helpful
  •  
    Jason HOUSTON, TX, United States 11-19-13
    Jason HOUSTON, TX, United States 11-19-13 Member Since 2013
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Unexpected, poor product."
    What could have made this a 4 or 5-star listening experience for you?

    The content was lousy - dull and repetitive. More biographical content and techniques would've been helpful.


    What was most disappointing about Price M. Cobbs and Judith L. Turnock ’s story?

    Repetition


    Would you listen to another book narrated by Jane Ellen?

    Yes. She did a fine job of narrating.


    You didn’t love this book... but did it have any redeeming qualities?

    They really could've wrote this book in about 1 chapter - the rest is just filler.


    Any additional comments?

    I was disappointed in the authors. Here is a rich subject with an audience that could really benefit from this knowledge and I got so little from the book - I feel like I was sold a nice luxury car with no engine or parts other than a nice body. Corporate folk done hoodwinked us.

    0 of 0 people found this review helpful
  •  
    Samantha Bronx, NY, United States 02-25-13
    Samantha Bronx, NY, United States 02-25-13
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Good Read."
    If you could sum up Cracking the Corporate Code in three words, what would they be?

    Insightful, Entertaining and Motivating.


    What did you like best about this story?

    It showed me that my experiences are neither new nor uncommon... that there is a way to overcome common challenges many people of African descent experience in a Caucasian work place and culture.

    The narrative brought the insights to life, and made them meaningful.


    Have you listened to any of Jane Ellen’s other performances before? How does this one compare?

    None before. I would like to hear more of her performances.


    Was there a moment in the book that particularly moved you?

    None in particular... the book is inspiring on a whole.


    Any additional comments?

    It would have been nice to hear success stories from more contemporary black businessmen and women. The people covered often said that a big part of there success was not having too much competition against other black people in their field so it's easier for them to have developed their respective niches.

    As someone in their mid 20's in 2013, I'd like to hear to climb of those closer to my age... what their backgrounds are and how they came to know their success in this day and age.

    0 of 0 people found this review helpful
  •  
    Amazon Customer ORLANDO, FL, United States 10-29-12
    Amazon Customer ORLANDO, FL, United States 10-29-12 Member Since 2011

    goretep

    HELPFUL VOTES
    1
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    REVIEWS
    11
    5
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    0
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    Overall
    Performance
    Story
    "Wasn't a good listen"
    Would you try another book from Price M. Cobbs and Judith L. Turnock and/or Jane Ellen?

    no.


    What do you think your next listen will be?

    I don't know.


    How could the performance have been better?

    no.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    disappointment.


    Any additional comments?

    It just wasn't what I had hoped thought it would be interesting.

    0 of 0 people found this review helpful
  •  
    irvin marietta, GA, United States 04-05-11
    irvin marietta, GA, United States 04-05-11 Member Since 2003
    HELPFUL VOTES
    3
    ratings
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    Overall
    "Eye Opening"

    My career is now on the downswing and I hope retire in the next five years. I am an African American male. I was a first line procurement manager at a large defense company for 18 years after being a buyer for 16 years. I really wish that I had learned what this book teaches 30 years ago.

    The narrator swings into new story lines and examples fairly quickly so you have to pay attention.

    The examples have enough depth to make their points without being dragged out.

    It would help for Caucasians to read this book to increase their sensitivity to diverse cultures.

    0 of 0 people found this review helpful
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