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Cracking the Code | [Thom Hartmann]

Cracking the Code

According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.

Conservatives didn't intuit the path to persuasive messaging; they learned these techniques.

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Publisher's Summary

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.

Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower!

©2008 Berrett-Koehler Publishers; (P)2008 Berrett-Koehler Publishers

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    Danee McFarr 02-06-09
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    "User-friendly course on political communication"

    I've been listening to Thom Hartmann's AirAmerica radio show for years and have learned so much more about American history and politics than in all the college courses I've taken. In this book, he clearly explains how to understand political communication by "decoding" it. He also instructs how you can clearly and calmly communicate your own political thoughts as well, which is very helpful when you are talking to an irrational right-winger. Highly recommended, along with his previous book, "Screwed." Narrator was excellent, although it would be even better to have Hartmann reading. I longed for the enthusiasm and good humor that he projects so well on his radio show. Interesting and informative - critical to truly understanding what politicians and other purveyors of persuasion are really saying. Protect yourself from thought manipulation! Spread the aloha. Tag, you're it!

    36 of 36 people found this review helpful
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