Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower!
©2008 Berrett-Koehler Publishers; (P)2008 Berrett-Koehler Publishers
I've been listening to Thom Hartmann's AirAmerica radio show for years and have learned so much more about American history and politics than in all the college courses I've taken. In this book, he clearly explains how to understand political communication by "decoding" it. He also instructs how you can clearly and calmly communicate your own political thoughts as well, which is very helpful when you are talking to an irrational right-winger. Highly recommended, along with his previous book, "Screwed." Narrator was excellent, although it would be even better to have Hartmann reading. I longed for the enthusiasm and good humor that he projects so well on his radio show. Interesting and informative - critical to truly understanding what politicians and other purveyors of persuasion are really saying. Protect yourself from thought manipulation! Spread the aloha. Tag, you're it!
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