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Corporate Creativity: How Innovation and Improvement Actually Happen | [Alan G. Robinson (Professor of Management, University of Massachusetts), Sam Stern (Professor of Education, Oregon State University)]

Corporate Creativity: How Innovation and Improvement Actually Happen

Turn creativity from a hit-or-miss proposition into something you can count on with this highly-praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad.
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Publisher's Summary

Turn creativity from a hit-or-miss proposition into something you can count on with this highly-praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad. In this convenient audio format, they'll show you how innovation and improvement can actually happen in your corporation.

Original Material ©1997 Alan G. Robinson and Sam Stern; Berrett-Koehler Publishers, Inc.; (P) and ©1998 HighBridge Company

What the Critics Say

"I recommend it for pleasure as well as for serious reading." (Philip Crosby )
"Fire up your company-wide brainpower to hatch ideas and make sure the ideas reach the people who can implement them." (Stephen Baker, Business Week)

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