Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
Stories keep you interested, about 1 or 2 stories I didn't find entertaining but were still useful, got me motivated and different ideas started popping in my head! recommended!
I will listen to this again soon, it has increased my clarity around what makes things go viral.
The research is presented in a thorough and entertaining way. The examples are relevant and relatable. I'm looking forward to putting some of this into action. Highly recommended for any B2C marketer.
Perfect mix of information and instruction. The author presents a simple structure with a good support of facts and case studies.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.