Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
if your someone looking to make something or create something think about listening to this book it qill help you orginize some of your reasons on why you need to share your idea with the world and how!!
Easily the best book I have read on this subject. It expands on the theories that others just reach by adding important human psychology factors. In a way, I want to keep this book a secret from other marketers! Its too good!
Creative Products for Creative People
Contagious is packed with practical information that you can implement right away into your marketing efforts.
Easy to digest and tons of data from brands that stand out and why they do.
My 20 years experience in sales wrapped up in an entertaining read. Required reading for my sales team.
I wasn't exactly sure what to expect as some books deliver content that is not indicated by their title. This one delivered exactly what you would expect from a book called contagious. I appreciated that the discussion was realistic - not every principle works every time. I also liked the examples of things that worked and did not work. Can't wait to put these ideas into practice!
One of the best marketing books I have ever listened to, I recommend this book to anyone want to launch a product, service or posting a video on youtube.
I highly recommend this book for anyone who has ideas or products they want others to know about. It's concrete enough to be really practical. I'm exited to put his ideas into action!
"Best read of the year"
A must for those interested in marketing and communication. Up to date, scientific and beautifully written.
I will be re reading it again soon!
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