Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
definitely recommend. the author does a great job explaining the science behind each principle. very interesting
This book explains why things catch on and spread easly, and it doesn't only help you market your product but it helps you understand how people talk and how people behave towards
I loved listening to this book, it have a very important insightful information about marketing with great examples, totally recommend this book to anyone starting a new business and looking for ideas to spread the word about his products or services
This book is packed full of knowledge. It it presented in a way that gets the gears turning in your brain, and ignites creativity towards marketing, branding, social encounters, prestige, humility, and directing yourself towards a broader purpose. Just talking about the things in this book garners"social currency" lol. I can't recommend it enough for anyone who wants a comprehensive evaluation of advertising and even sociology. Well researched, well written, and well read... So all in all, well done!
A great reading of a very interesting book. In particular, performer was able to convert long complex ideas, sentences and lists. Very well performed.
Contagious is an educational and entertaining book to read.
In the book, Jonah Berger talked about six ingredients associated with messages, products, or ideas that go viral. They are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. He provided a framework to make any product or idea to catch on. Most interesting of all are the examples Berger cites of fruitful and unsuccessful marketing campaigns. e.g. iPhone in a Blender, Anti-drug ads, ...
He used the 6 principles to make 'Contagious' contagious. You see that I am sharing it.
this book can really help with understanding how to market and shape business applications for current and future sales. excellent book
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