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Contagious Audiobook

Contagious: Why Things Catch On

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

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  •  
    Spiro C. Pappadopoulos Boston, Ma 11-07-15
    Spiro C. Pappadopoulos Boston, Ma 11-07-15 Member Since 2014

    Spirocks

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    1
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    "learn from a clear concise writer"

    the author clearly lays out the results of his research in a way that allows easy understanding ideas

    0 of 0 people found this review helpful
  •  
    Dan Portnoy Pasadena, CA 11-06-15
    Dan Portnoy Pasadena, CA 11-06-15 Member Since 2012

    Writer, Director, Producer. Be Safe

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    "Simple not easy"

    Great insight into the key factors of making valuable virality an extra help on campaigns, promotions and commercials.

    0 of 0 people found this review helpful
  •  
    M. Cosme 11-05-15
    M. Cosme 11-05-15 Member Since 2015

    MC

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    "Good read"

    I enjoyed the beginning of the book. The end felt like a bit of a drag. Non the less it was worth it. I learned plenty.

    0 of 0 people found this review helpful
  •  
    M. Thalakotur Niskayuna, NY USA 11-04-15
    M. Thalakotur Niskayuna, NY USA 11-04-15 Member Since 2014

    Mathew T

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    4
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    "Very interesting!"

    The concepts once Jonah explains them seem obvious. I will be buying the hard copy and using it as a reference on a regular basis.

    I loved the narrator, he really made the content come to life.

    0 of 0 people found this review helpful
  •  
    Matthew 10-09-15
    Matthew 10-09-15 Member Since 2015
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    "Great for anybody wanting"

    Great for anybody wanting to learn marketing or just get their product out there!! Jonah Berger did a great job

    0 of 0 people found this review helpful
  •  
    thedrivein Portland, ME 09-30-15
    thedrivein Portland, ME 09-30-15 Member Since 2016
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    "A useful book."
    Would you consider the audio edition of Contagious to be better than the print version?

    n/a


    What was one of the most memorable moments of Contagious?

    This is not an appropriate question to a review of a business book


    Which scene was your favorite?

    This is not an appropriate question to a review of a business book


    What’s the most interesting tidbit you’ve picked up from this book?

    This book confirms I can always learner from good writers.


    0 of 0 people found this review helpful
  •  
    Bonnie 09-24-15
    Bonnie 09-24-15 Member Since 2015
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    "Amazing book"

    He Brings his ideas to life when he tells you the stories of other companies that have made there products successful. Easy to listen and great tool for your business!!! 100% amazing

    0 of 0 people found this review helpful
  •  
    ibrahim 09-16-15
    ibrahim 09-16-15
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    "Very good book"

    Must read, simple and informative, backed with meaningful examples and updated contents. Love it alot

    0 of 0 people found this review helpful
  •  
    dabretty 09-16-15
    dabretty 09-16-15
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    "More Common Sense, vs Amazing"

    Overall, it was "okay" ... but most everything seemed more common sense thinking than new/spectacular. As an engineer, I listened to this expecting to fill in anticipated shortcomings in how to better market a software product. Instead, I guess I found that this stuff is not at all more complex than I initially thought. Which is worth something in itself?!

    0 of 0 people found this review helpful
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    Immanuel 08-29-15
    Immanuel 08-29-15
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    "Clear and concise"

    Berger offers clear points on what makes ideas stick/spread. I loved how he provides specific tactics that are hard to argue against and reachable.
    I great expansion of ideas offers in Galdwell's The Tipping Point

    0 of 0 people found this review helpful

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