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Contagious: Why Things Catch On | [Jonah Berger]

Contagious: Why Things Catch On

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.2 (689 )
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Performance
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  •  
    Sergio Brazil 02-25-14
    Sergio Brazil 02-25-14
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Perfect Reading!"
    Would you recommend this audiobook to a friend? If so, why?

    The book is great! The reading is one of my top 5! Congratulations!
    The author also ofers free download material to use in his site. It is really contagious!


    0 of 0 people found this review helpful
  •  
    Frederick L. Heim Los Angeles 02-17-14
    Frederick L. Heim Los Angeles 02-17-14 Member Since 2013

    KR4K3N

    ratings
    REVIEWS
    3
    2
    Overall
    Performance
    Story
    "Marketers MUST read"
    What made the experience of listening to Contagious the most enjoyable?

    I was bookmarking this book like no other. Berger's angle brings research into the equation. If you've read other marketing books and wanted tangible, actionable things you can do with the inspiration - this is it.


    What did you like best about this story?

    Great case studies. Good wit. A variety of examples.


    What does Keith Nobbs bring to the story that you wouldn’t experience if you just read the book?

    Keith really captured the candor of Berger. Because this book is written with levity, having it read allows for intonation you might not get reading it yourself. Sarcasm doesn't always read well.


    If you could give Contagious a new subtitle, what would it be?

    Go Viral in 6 STEPPS


    0 of 0 people found this review helpful
  •  
    Sean LAGUNA BEACH, CA, United States 02-04-14
    Sean LAGUNA BEACH, CA, United States 02-04-14
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Unforgivably Wordy"
    What would have made Contagious better?

    I'm not qualified to say whether there are marketing gems buried in this book. If there are it's a shame, because this author writes as though he has very little respect for the value of your time.


    Has Contagious turned you off from other books in this genre?

    no


    What about Keith Nobbs’s performance did you like?

    Personable tone


    What character would you cut from Contagious?

    N/A


    0 of 0 people found this review helpful
  •  
    Fawad NORTH YORK, ON, Canada 01-21-14
    Fawad NORTH YORK, ON, Canada 01-21-14 Member Since 2013
    ratings
    REVIEWS
    6
    1
    Overall
    Performance
    Story
    "Great read...amazing stories"
    What made the experience of listening to Contagious the most enjoyable?

    The examples Berger uses in the book


    What was one of the most memorable moments of Contagious?

    The rule of 100


    What does Keith Nobbs bring to the story that you wouldn’t experience if you just read the book?

    excitement


    Was there a moment in the book that particularly moved you?

    the 100 Cheese stake


    0 of 0 people found this review helpful
  •  
    stephen OKLAHOMA CITY, OK, United States 01-21-14
    stephen OKLAHOMA CITY, OK, United States 01-21-14 Member Since 2013
    ratings
    REVIEWS
    3
    2
    Overall
    Performance
    Story
    "Not great, but worth it"
    Would you listen to Contagious again? Why?

    Yes, interesting concepts on why some items go viral and other's don't.


    What did you like best about this story?

    the "STEPPS" to making something viral, or trying rather


    0 of 0 people found this review helpful
  •  
    Roger LARGO, FL, United States 12-28-13
    Roger LARGO, FL, United States 12-28-13 Member Since 2013
    ratings
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    1
    1
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    Performance
    Story
    "Lot's of research, very informative"
    Where does Contagious rank among all the audiobooks you’ve listened to so far?

    At the top


    What about Keith Nobbs’s performance did you like?

    Very strong points, followed by very good examples


    If you were to make a film of this book, what would the tag line be?

    As the world of social media turns.


    0 of 0 people found this review helpful
  •  
    MATTHEW Ogdensburg, NY, United States 11-05-13
    MATTHEW Ogdensburg, NY, United States 11-05-13 Member Since 2011

    Councilor Flynn

    HELPFUL VOTES
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    "Excellent story telling and wrote for listening to"

    This book was excellent story telling. Great intro into the question and how discoveries were made. The only down fall is you have to listen carefully to the conclusion because the answers are given very abruptly with no explanation and quickly move onto the next story. I have to rewind the book many times to actually catch what the point was.

    Definitively would highly recommend listening to it, just wish the author would expand on his results.

    0 of 0 people found this review helpful
  •  
    Neil Mattingley Perth, Australia 09-19-13
    Neil Mattingley Perth, Australia 09-19-13 Listener Since 2007

    Say something about yourself!

    HELPFUL VOTES
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    3
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    "For Tipping Point, Heath Brothers Junkies"
    Where does Contagious rank among all the audiobooks you’ve listened to so far?

    Very high.


    What was the most compelling aspect of this narrative?

    Great stories combined with some practical know how on why people share information.


    If you were to make a film of this book, what would the tag line be?

    Learn why people "spread the word"...


    0 of 0 people found this review helpful
  •  
    yamir Clearwater, FL, United States 09-02-13
    yamir Clearwater, FL, United States 09-02-13 Member Since 2007
    HELPFUL VOTES
    10
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    25
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    0
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    "Rehash from other books"

    This book has very few Independent ideas. If you have read "Tipping Point" and "Switch". no need to buy this one.

    1 of 2 people found this review helpful
  •  
    Jonny Liverpool, United Kingdom 09-02-13
    Jonny Liverpool, United Kingdom 09-02-13 Member Since 2011
    HELPFUL VOTES
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    "An Excellent Listen"

    Listening to this audible book I was in the process of finalising a viral product. Just hearing about business best practice with regards making a product contagious helped enhance and tweak some of the more viral hooks in this product before launch.

    Well worth the investment.

    0 of 0 people found this review helpful
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