Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.
The book is great! The reading is one of my top 5! Congratulations!
The author also ofers free download material to use in his site. It is really contagious!
I was bookmarking this book like no other. Berger's angle brings research into the equation. If you've read other marketing books and wanted tangible, actionable things you can do with the inspiration - this is it.
Great case studies. Good wit. A variety of examples.
Keith really captured the candor of Berger. Because this book is written with levity, having it read allows for intonation you might not get reading it yourself. Sarcasm doesn't always read well.
Go Viral in 6 STEPPS
I'm not qualified to say whether there are marketing gems buried in this book. If there are it's a shame, because this author writes as though he has very little respect for the value of your time.
The examples Berger uses in the book
The rule of 100
the 100 Cheese stake
Yes, interesting concepts on why some items go viral and other's don't.
the "STEPPS" to making something viral, or trying rather
At the top
Very strong points, followed by very good examples
As the world of social media turns.
This book was excellent story telling. Great intro into the question and how discoveries were made. The only down fall is you have to listen carefully to the conclusion because the answers are given very abruptly with no explanation and quickly move onto the next story. I have to rewind the book many times to actually catch what the point was.
Definitively would highly recommend listening to it, just wish the author would expand on his results.
Say something about yourself!
Great stories combined with some practical know how on why people share information.
Learn why people "spread the word"...
This book has very few Independent ideas. If you have read "Tipping Point" and "Switch". no need to buy this one.
Listening to this audible book I was in the process of finalising a viral product. Just hearing about business best practice with regards making a product contagious helped enhance and tweak some of the more viral hooks in this product before launch.
Well worth the investment.
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