Central to the book's benefits is its description and road map for the most important organizational skill flat-enterprise leaders and companies will need: the ability to orchestrate a loosely-linked network of organizations operating fluidly at the edge of chaos.
You will discover how to balance centralized control with local empowerment, specialization with integration, stability with renewal, and firm-centric and network-centric views of your business. Learn to compete "network vs. network", create "big-small" companies that combine scale and agility, and sell direct to the source by bridging marketing with operations.
Finally, learn how to respond to flat enterprise's core challenges, including supply chain disruption, nation-state politics, and other "bumps" in this not-quite-100-percent flat world.
©2008 Pearson Education, Inc.; (P)2007 Audible, Inc.
"This is essential reading for anyone seeking to compete and succeed in the flat world." (John Hagel, Chairman, Deloitte Center of Innovation)
"This book is a must read for anyone who wants to compete in a flat world. Every chapter details new and powerful ideas." (John Seely Brown, former chief scientist of Xerox and co-author of The Only Sustainable Edge)
"The authors bring forward the notion of 'network orchestration', an almost one-size-fits-all strategy for organizations to survive and excel in an ever-flattening world." (John Chen, Chairman, CEO, and president, Sybase)
This book covers a firm grasp of the obvious. The last few chapters improve. But, if you have read Thomas Friedman's book, don't bother with this one.
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