David J. Bryce, an associate professor of strategy, Jeffrey H. Dyer, the Horace Beesley Professor of Strategy, and Nile W. Hatch, an associate professor of entrepreneurship at Brigham Young University, report on what you can do when a rival offers a free version of a product that’s similar to yours.
This article was first published in the June 2011 issue of Harvard Business Review.
©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.
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