This Element is an excerpt from Inspire!: Why Customers Come Back by Jim Champy, available in print and digital formats.
Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it - with lessons you can apply in your own business. Zipcar is the world's leading car-sharing service. Zipcar's quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.
Listen to the full version of Inspire! Why Customers Come Back.
©2010 James A. Champy (P)2009 Audible, Inc.
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