We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business | [Malcom Frank, Paul Roehrig, Ben Pring]

Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products - what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products - what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success.

The book:

  • Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies
  • Shows how the Crossroads Model can help anticipate and navigate this market shift
  • Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance

With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

Download the accompanying reference guide.

©2014 Cognizant Technology Solutions U.S. Corporation (P)2014 Audible Inc.

What Members Say

Average Customer Rating

4.2 (5 )
5 star
 (3)
4 star
 (1)
3 star
 (0)
2 star
 (1)
1 star
 (0)
Overall
4.7 (3 )
5 star
 (2)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
3.8 (4 )
5 star
 (1)
4 star
 (2)
3 star
 (0)
2 star
 (1)
1 star
 (0)
Performance


There are no listener reviews for this title yet.

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.