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China Now: Doing Business in the World's Most Dynamic Market | [N. Mark Lam, John Graham]

China Now: Doing Business in the World's Most Dynamic Market

China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.
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Publisher's Summary

Turn East-West Relations into Win-Win Situations

China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.

A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.

China Now includes:

  • The best regions to do business
  • Nonverbal cues and culture-based signals
  • Important travel, meeting, and personnel tips
  • Laws and regulations on customs, foreign trade, and investment
  • Protecting your intellectual property rights

Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations - and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.

©2007 McGraw-Hill (P)2007 McGraw-Hill Education

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    Steaven Murrieta, CA, United States 02-22-13
    Steaven Murrieta, CA, United States 02-22-13 Member Since 2008
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    "Excruciatingly bad Chinese pronunciation"
    Would you consider the audio edition of China Now: Doing Business in the World's Most Dynamic Market to be better than the print version?

    NO!


    What was the most interesting aspect of this story? The least interesting?

    The book is supposed to advice you on how to deal with Chinese, but the reading is sooooo bad and abhorrent especially the Chinese words that it gets really distracting.


    How could the performance have been better?

    Get someone who,is willing to invest in time learning how to read pinyin properly before reading for this kind of book.


    Any additional comments?

    I have to think hard where are the location being read because the pronunciation is horrid! The voice is fantastic though.

    0 of 0 people found this review helpful
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