Turn East-West Relations into Win-Win Situations
China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.
A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.
China Now includes:
Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations - and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.
©2007 McGraw-Hill (P)2007 McGraw-Hill Education
The book is supposed to advice you on how to deal with Chinese, but the reading is sooooo bad and abhorrent especially the Chinese words that it gets really distracting.
Get someone who,is willing to invest in time learning how to read pinyin properly before reading for this kind of book.
I have to think hard where are the location being read because the pronunciation is horrid! The voice is fantastic though.
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